The man who led Chrysler back from the brink of failure, and later helped raise millions of dollars to revitalize the Statue of Liberty, admitted years ago he had failed at something: retirement.
In a Fortune article in 1996, Iacocca shocked the nation by saying, "You plan everything in life, and then the roof caves in on you because you haven't done enough thinking about who you are and what you should do with the rest of your life."
If this sounds familiar, you aren't alone. Most Americans are avoiding the talk of life after retirement, and even more are putting off the financial aspects of retirement planning. Even of those who realize having a plan is essential, many don't bother to decide what they'll devote their precious time to later in life. This is becoming a common problem that could be prevented with a little help.
Most financial professionals are interested in your life's details a great deal. They want to help you retire in comfort, and in order to formulate a complete retirement plan, they need to know what your plans, goals, and aspirations are during your golden years. In short, they need to know exactly what Lee Iacocca didn't. They're just as committed to helping you reach your goals, both personal and financial, as you are.
When workers were asked about the most helpful tool for saving for retirement in the 2005 Retirement Confidence Survey, the largest percentage of workers surveyed (27%), said they believed advice from a financial professional was the most helpful. If those surveyed felt confident in their retirement plan, it was probably because they have a much more realistic outlook on the task of planning.
According to Investment News, Roper Public Affairs recently conducted an in-depth survey of future retirees for American Express Financial Advisors, Inc. The results were not only somewhat disturbing, but also very telling of the benefits of the help a financial professional can add to someone's life.
Of the almost 1,400 adults surveyed, those who currently had help from a financial professional were not only more realistic in the amount they believed they needed to save for retirement, but had more saved, than those without help.
The survey asked men and women between the ages of 40 and 64, who made at least $75,000 a year, a series of questions. People who didn't use the help of a financial professional, were 63% more likely to say they were "uncertain" about retirement. Their financial estimates of post-retirement income were also off the mark.
On average, those who didn't have the help of a professional, overestimated the amount they'd need later in life, and also had a great deal less saved up. It's not hard to see how the combination of those two factors can lead to a great deal of stress in an already stressful world.
One of the more serious results of the study came from the responses of those surveyed regarding working during retirement. No one expects the baby boomer generation to go quietly into the night. In fact, more baby boomers are expected to continue working than any other previous generation. But working while you are retired should be a choice, not a necessity.
Of those without professional advice, 22% said they expected they would be forced to work after retirement, rather than choose to work. Only 9% of those with professional help said they would be forced into work.
It's no secret why people trust financial professionals when it comes time to figure out the future. Planning for retirement is more than just crunching numbers. To be certain you'll achieve your goals during your golden years, you need more than just financial help. That's why more and more people are turning to financial professionals for advice on both life and retirement planning. A professional will help you decide your financial and lifestyle priorities and find a plan that will help you live out your retirement in comfort. Working after retirement should be a choice, not a necessity, and a financial professional can make it possible.
A Helping Hand Adoption
Certainly you want the consumer to connect with your business. This is your first objective in web branding. However, you may find that working with a coalition of partners may work to help brand something much larger. The travel industry has learned that they can successfully brand their overall services and the positive outcome of one travel site ultimately provides a positive outcome for other travel sites.
In farming you have pork or beef producers, in energy you have electric cooperatives and on the web you may find common product promotion may assist you in web branding. The combination of marketing and cross-promotional ideas can ultimately prove beneficial to many.
In fact, the combined effort of web branding may be felt in the area of knowledge-based articles from suppliers. These articles help in the marketing structure of your business and, because they are made available from suppliers, they have both authority and the ability to provide web branding impressions.
In boxing you have the one-two punch. In web branding you have the cooperative efforts of many combined with the unique ideas of one. Learn to accept the help that you can and then creatively work to make what you've learned your own.
You potential customers should come to your website only half interested in your product or service and leave feeling as if there is no product or service that could rival yours. This is accomplished though web branding. This is a place where you become storyteller, salesman, advocate and problem solver. The more answers you have to the questions raised the better your web branding endeavors will perform.
Responding quickly to consumer questions or concerns will further brand your site as a good place to do business. No site will ever be entirely perfect, but the best sites will not leave their customers in the dark. Such commitment may be hard work and you may wonder if it's worth it, especially at start-up. However, the longer your business is active and the greater customer support you provide the stronger the web branding becomes.
It's possible you may have to work at web branding alone, but there may be a connected industry or coalition that you can involve yourself with that will strengthen your web branding ideas and further strengthen your position as an online entrepreneur.
Both Robert Valentine & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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