Sirius satellite radio is sometimes compared to cable TV, and in a way that comparison is valid. While cable opened up new channels, new programming, and eventually channels that could go around the censorship imposed by networks, satellite radio has to be received via subscription, and so has independent shows. Like the best of cable channels, many boast no commercials. One of Sirius' favorite advertisements is the claim of "100% commercial free music," which is made possible because of the monthly subscriptions paid by users.
Sirius satellite radio was previously known as CD radio, but changed their name in 1999. The way Sirius works is that there are three satellites in a constant orbit above North America to ensure coverage, and as of this writing Sirius provided a minimum of 69 different channels for music, and another 60 for sports, news, entertainment and other miscellaneous channels. Business wise, they work very much like cable. There are monthly subscriptions, low activation fees, and even a one time 'rate for a lifetime' subscription (around $500 as of this article).
While to some it seems like all these advertisements on television for Sirius Satellite Radio may have come from nowhere, in fact this company is based on a steady and smart business philosophy that has allowed them to grow rapidly. One of the main strategies to attract people to this new technology has been to obtain contractual deals with some big-name entertainers, both in music and in other subjects. For example, Martha Stewart and Lance Armstrong are both signed on Sirius Satellite Radio. One channel caters to the domestic crowd, the other to sports. These two shows bring in two different demographics of people, both of which will hopefully find enough other channels they like to keep re-subscribing.
Big name musicians often have their own shows. Jimmy Buffett, Bruce Springsteen, and the Rolling Stones are just a few of the major examples of stars who have their own shows or specials. In addition to this, it has also created specific niche channels like "Underground Garage" for garage rock, and "Outlaw Country" for alternative country music. This helps bring in the niche groups that may have smaller, but much more devoted, followings.
Of course nothing compared to the historical deal that Howard Stern signed which made headlines and forced his millions of listeners to grab a subscription to continue to listen to his show, something that millions were apparently ready to do. This huge shift has resulted in a giant base of listeners that guarantees that this is not a flash in the pan advance like the 8-track, but is a form of radio entertainment that is around to stay. For those who haven't tried it, Sirius Satellite radio has a wide variety of channels for just about everyone, and it might just be time to see what it has to offer you.
A Sirius Satellite Radio
It might be a relatively new outgrowth of the satellite age, but that isn't stopping subscription-based radio from offering some serious advantages over regular FM and AM bandwidths. Providing listeners more choice than they could ever imagine, services like Sirius satellite radio are to the airwaves what cable was to television not too terribly long ago.
These services work in much the same manner as cable television, too. Potential listeners need to subscribe and obtain special receivers to be able to tune into programming. The subscription fees are generally fairly low on these services considering the options they provide. Receivers are generally made available for automobiles, homes and even offices. Some providers offer receivers that are portable, so satellite programming can go anywhere the owner does.
Sirius satellite radio is just one provider taking advantage of this technology to deliver subscription-based programming to vehicles, offices and households all over the country. The advantages of satellite radio over basic FM or AM stations are pretty amazing. The pros include:
Syndicated shows: With lots of major radio personalities all over the country jumping on the satellite radio bandwagon, favorite shows from Boston to Los Angeles are starting to appear on subscription stations. This means listeners have lots of choice in talk shows, sports programming and more.
Lack of censorship: The censoring on outlets such as satellite radio tends to be limited, which means listeners hear songs and programs as they were intended. While this isn't always great for those with kids in the car, it is for those who abhor songs and comedy routines being altered to fit a censor's whims.
Variety of music: With so many different channels at their fingertips, Sirius satellite radio subscribers find they can listen to just about anything. From the classics to the classical and beyond, the variety provided by satellite is simply fantastic.
More news: Some people tune into packages like satellite radio simply for the news programming. Offering more stations than regular radio could ever hope to, these services provide up-to-the-minute reports on a variety of news channels. It's even possible for people living in major markets to hear local news as it happens.
Comedy: Make no mistake, this is one of the big draws for programming offered by providers such as Sirius satellite radio. With a variety of comedy stations, subscribers can hear the latest stand up routines from comics from one coast to the other.
Traffic: One of the biggest perks found in satellite radio is the on-time traffic reporting for most major metro areas. This means all it takes is tuning in to find out how the drive home is going in a person's own hometown or across the country.
While it does come with a subscription fee, Sirius satellite radio is the choice of many because of the variety of listening options it provides. The choice, reception and portability offered by satellite providers helps these type of services beat regular FM and AM stations hands down. This type of satellite service has quickly become to radio what cable was to the television not too long ago.
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