In today's world, where digital media can outperform the traditional marketing schemes, it is essential for any effective marketing team to understand how to design excellent marketing e-mail campaigns. Such campaigns allow businesses to reach out to millions of clients and potential clients in a matter of minutes for just pennies each. A key aspect in how to design excellent marketing e-mail is to know exactly what your client wants and needs. Even though e-mail marketing is extremely economical, it is most effective when it is targeted to specific groups of recipients that may be most interested in the particular item or information within the email. Another effective method of how to design excellent marketing e-mail campaigns is to have a clear goal in mind of what the business is aiming to achieve. Is the business hoping to bring in new customers to their client base or is the business hoping to attract returning customers. Usually the business will compile email lists based on different criteria and will use such lists for email campaigns. This way the business can target specific groups of clients for specific offers or announcements. Making sure that the email list is opt-in by recipients is essential in how to design excellent marketing e-mail campaigns. Using an opt-in mail list will ensure that the business is adhering to the CAN-SPAM acts recently implemented by the government. Opt-in email lists indicate that the business participates in ethical business practices. It is essential that any marketing team engaging in marketing e-mail campaigns adhere to the CAN-SPAM acts currently in place. Any violators of such regulations could result in very large fines and perhaps even jail time. These regulations require that any email marketing campaign be opt in only and allows any recipient to quickly and easily remove their email address from the list. Many times, including a disclaimer specifying compliance with the CAN-SPAM act is another way to design excellent marketing e-mail campaigns. A key feature in the steps of how to design excellent marketing e-mails is to include catchy yet relevant content. The email should be written in a clear and concise manner with details outlining the offer or product. Marketers should keep in mind that people value their time, so formatting the email into sections and bullet points is one of the most effective ways to convey important information. Personalization is also a way of how to design excellent marketing e-mail. It has been found that recipients of mass email marketing campaigns respond better to emails that include a personalized salutation featuring their first or last name rather than a simple "hello" or "hi there". Many marketers often ask themselves, "how to design excellent marketing e-mail campaigns." With a little time and effort combined with plenty of trial and error, designing an excellent marketing e-mail campaign is surefire.