The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program in the form of ad blocks. The ad blocks are targeted and should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click and Google takes a share as well.



Google is the one handling all the tracking and payments, providing an clear way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is a must for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. With Adsense`s continuous progression,the appearance of a more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their content and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

So you get online, set up a Google Adsense website and watch the dollars roll in? Wrong! The top earners in the Google Adsense field are earning the big, big money by duplicating the process over and over.

A friend of mine saw the Google Adsense ads on my site a few days ago and was querying if that was how I made my money. He couldn't understand how these small ads could amount to a full-time online income and the fact is that they DO NOT, well not in isolation anyway.

Before we get into the nitty gritty, the truth is that at this point in time I am not making a great amount with Google Adsense but that is about to change because I am absolutely aware of and convinced in the power of DUPLICATION.

I am an affiliate marketer, I promote numerous affiliate programs throughout the Internet Marketing Niche. Some make me a few dollars per month and some a few hundred in residual income. I also sell affiliate products through Google Adwords and am duplicating this process across multiple markets. I'll not mention some of the niches here for obvious reasons:-). The point is that if I didn't duplicate what I know to work across many different programs and service I would still be pen pushing in my former offline 9-5 job.

Even this article is one of countless others. The power comes from consistently doing the things that work over and over and over again.

Getting back to Adsense, what I realise is that everyone I speak to about it ARE NOT setting up unique sites and then settling for this income. They are setting up 100s, sometimes even 1000s of sites. Then when certain markets prove more profitable than others, as they most certainly will, the smart people are building great networks of smaller sites around these niches AND linking them all together.

Can you see the power of duplication at work here?

The point of building many sites is that sooner or later you are going to hit the mark. It doesn't cost much to set up a domain and have it hosted. Plus there is software available that will literally create 100s of blogs in minutes from your top keywords.

The "clued in" inernet marketers making the moola are those that have taken action in the above way. I myself am guilty at times of looking at a plan and just not having the power to take it through to the end. This I believe is what happens to many when they even comtemplate creating 100s of sites.

The sad fact is that if you don't get of your backside and at least create one site then you are NEVER going to make Internet Marketing your full-time career.