When you think of Nike, what is the first thing that comes to mind? That's right, you are probably thinking about sports apparel. That is because Nike has done a very good job of promoting its brand. We often seen sports celebrities, sponsored by Nike, performing on national sports events and displaying the Nike logo prominently on their sports wear.



Kudos to Nike for coming up such fantastic products. Most consumers are not aware that good sports products are actually very difficult to design. The reason is that different sports activities involve a different set of movements. For example, someone playing basketball will be required to move laterally, burst forward, run backwards, jump, and even rotate on the ball of their feet. Such movements are drastically different from that of a sprinter. The sprinter is only required to execute one movement - the forward motion.

A lot of time, energy, and resources have been put into studying these movements by the giant company. Special software and hardware are used to record and analyze the movements. The design is then based on the research material. For this reason, Nike sports footwear are often more expensive compared to other brands.

Some believe that the difference in price is due to the amount of marketing dollars that the Company has spent promoting the products. But this is only partially true. No marketing can save a second rate product. Only killer shoes eventually make it to the top. An individual just has to wear a pair of Nike shoes to know the difference between Nike products and other brands. The feeling is different, and allows the sports person to perform better.

But being too specialized presents its fair share of problems. Not everyone is a sports professional. In fact, most people don't engage in professional sports activities. So there is really no real need to invest in a pair of shoes several hundred dollars. What is needed is a pair of footwear that is less specialized, but also includes Nike design and technology.

The solution is simple. Out comes a pair of hybrid shoes, known as the Nike Air Force One. This line of shoes is a cross between a pair of sports shoes, and a pair of casual shoes. You won't find them to have specific features, but yet, they are comfortable enough for daily wear and outings.

These shoes come in a wide variety of designs and colors. Most teens and young adults will find them attractive and highly practical. When compared to traditional Nike sports shoes, they are far more affordable. Because of their simple designs, these shoes are well suited for a wide range of social activities. For instance, you can wear the same pair of shoes for school, street soccer, and shopping.

This is great news for consumers because it fills a very real need. In the marketplace today, it is very hard to find a pair of shoes that is comfortable enough to wear for the entire day, and for all sorts of activities. Nike Air Force One is a rare hybrid solution to the modern complex lifestyle of the consumer.