Many sellers are unaware that an online auction is the same as a normal bushiness. Just like a normal business, there are laws that must be followed. That means that if you don't keep the laws, you could be liable for fines and other legal actions. The federal law says that you must only advertise your services and items honestly and accurately. You are not allowed to make bids on your own items to drive the price up. You are not allowed to make or give false testimonies about yourself at the auction website to make yourself look better. These are just a few of the federal laws, but you should get the idea. An online auction is a business and not a game. If you treat your online auctions like a business, they will treat you well too. The laws are there to protect you and me, and they are meant to be taken seriously. If you aren't ready to do that, then you'd be better off making money some other way.
Here are some tips to that can help you avoid legal problems. Let your customers know if you offer service after they buy. Explain your return policy and make it clear who pays for shipping if an item must be returned. Always include one or more photos. List some FAQ's-- it will help sales and save extra emails being sent to you. Always make clear if the item is new, used, refurbished, or "as is". - Offer a guarantee-- it helps build trust in you and people buy from people they trust. Settle the issue of who pays for shipping and if you ship internationally.
Answer all questions about your items as quickly as possible. Make sure that at the end of every auction you print out the information about the buyer, item, time, date, price and file it. Keep extra records out side of your computer and on paper. Save all the copies of the emails that you receive from your buyers and auction site. They could be a big help in the future.
Make sure that you contact each buyer as soon as the auction is over. Confirm everything again such as the total cost, shipping address, and where they need to make their payment. Don't forget to thank them for their purchase and remember that this is also a good time to invite them to visit your website if you have one! It's much easier to sell something to an existing customer than to find a new one. Treat them well and they will come back again with open wallets!
Run your online auction like a business and watch it grow. The web is full of people who make big time money with online auctions. You can be one of them, but lay a good foundation, be honest and latter you'll be glad you did. You are where you are today because of all the decisions you made in the past. Make good decisions today and you'll have a better business tomorrow. Make sense?
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To be found on line by prospective clients we need to rank high in search engines.
How many times have you given at page three on Google when searching for something on line?
The search engine robots must view your web page as being relevant to what your prospective client was searching for.
So how do you make sure that your copywriting is relevant and that your page is able to be found above your competition when your prospective clients are searching for your products and services?
This is where your brand can be boring. Boring? Yes, boring through repeating your keywords – the words your ideal clients will be using to search for your services and solutions - in your copywriting.
You can identify the keywords that your prospective clients search for using tools such as Overture (http://www.inventory.overture.com) or Good Key Words (http://www.goodkeywords.com), both of which are free tools.
These tools will help you identify how many times in the last month someone has used a term to search on line and you will be surprised, the words you think people use to search for your services and products is often not that they use!
But how many times to do you repeat your keywords?
Perhaps you have heard the term ‘keyword density’? This is a number that identifies the percentage of your page copy that is made up by your given keyword(s).
How dense your keywords need to appear on your page depends on how competitive your phrase is. If a lot of other websites are competing for this phrase and they’re highly optimised, you’ll need more repetitions of your key words in your copywriting.
It is recommended that you repeat your keywords 3-6 times for every 200 words on the page. This includes every word on the page.
There are a number of other features to consider; however starting with making sure that the key words that your ideal clients search for you by is repeated in your web copywriting including the headlines and sub headings will put you on the fast track to being found on line ahead of your competition.
Both Michael Russell & Krishna De are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Krishna De has sinced written about articles on various topics from Online Business, Marketing. About the author: Krishna De is co-founder and Managing Director of Oneocean Ltd. Networking and Referral strategies are one of the foundations of their leading Biz Growth Academy programme where owners of professional services firms realise more profit. Krishna De's top article generates over 2400 views. Bookmark Krishna De to your Favourites.
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