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In this kind of selling and buying climate, the best way to increase response rates and encourage repeat business is to offer a guarantee that hurts you but helps your customer. The more you have to lose, and the less your customer has to lose, the better off you both will be.



1. Make your guarantee unconditional. Let customers know you will honour your guarantee for any reason.

2. Offer a 100% money-back refund. Don't charge a “re-stocking fee.” Don't withhold the taxes. Give every penny back.

3. Set the length of the guarantee at infinity. Offer a lifetime guarantee. Agree to take back the merchandise at any time.

Offering this kind of guarantee will hurt. You'll be afraid of people taking advantage. And some will. You'll be afraid of the pain to your bottom line, and rightly so.

But the beauty of offering an unconditional, lifetime, 100% money-back guarantee is that it helps you lose a few battles here and there but win the war. You'll have to give some customers their money back once in a while and take back used merchandise that you cannot re-sell. You'll lose some money. Maybe lose face a little. But you'll keep your customer.

Remember, dissatisfied customers tell others. And satisfied customers tell others. A dissatisfied customer who returns your product and receives a 100% refund quickly turns into a satisfied customer of sorts.

So offer a guarantee that hurts you a lot. You'll feel better for it.

© 2006 Sharpe Copy Inc
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While sending and receiving mail may seem easy enough, it isn't always, especially for businesses. This is why the development of mail services is important. Mail services being offered to a business are most commonly being provided by an individual or a company who specializes in offering a healthy connection between businesses and their clients. There are a number of features that could be included in a mail service package. The features being offered will all depend on the individual or company who is offering the mail service. While the features being offered may vary there are a number of features that are commonly found in a mail service.

Professional mail services are likely to offer a new business mailing address. This business address is typically in the same city where the mail services are being offered. A new business mailing address is a great way to up the appearance of your business. Having a mailing address in New York City is much more glamorous than one in a small town whose name is hard to pronounce. A new business mailing address is a great way to provide small business owners or contractors who work out of their home with a business address that is not also a home address. This could help to make a business appear more professional.

When a business gets a new mailing address the mail will go to that address. This means that somehow that mail must make from the mailing address to the physical address. This is why mail forwarding is one of most popular and most needed of all mail services. The individual or company running a mail service business will receive your mail and then forward it to your home or business.

Mail forwarding can be done all year round; however, it also possible to do it on special occasions. Instead of having important documents sitting at the post office many business owners prefer to have their mail held by a professional. Once a business owner returns from their vacation or business trip they can have the mail sent to their home or business.

In addition to forwarding mail to the home or business of a business owner, it is also possible to have mail sent from the address. If you need to use the same address it may be possible for you to send mail to mail service company and then have them forward it the recipient. This will require extra postage, but many business owners use this method to only have one business address instead of multiple ones.

A business address and mail forwarding are just a few of the mail services you may find beneficial to your business. Business mail is an important thing; therefore, you shouldn't let your mail services be handled by just anyone.
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About Author
Both Alan Sharpe & Robert Porter are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Alan Sharpe has sinced written about articles on various topics from Marketing, Sales and Negotiation and SEO Articles. . Alan Sharpe's top article generates over 6600 views. Bookmark Alan Sharpe to your Favourites.

Robert Porter has sinced written about articles on various topics from Computers and The Internet, Marketing and Communications. Robert Porter is the President and CEO of 1-800 We Answer, a full service telecommunications company providing a complete range of answering service, call center, voice mail, f. Robert Porter's top article generates over 6600 views. Bookmark Robert Porter to your Favourites.
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