When it comes to synch licenses, James Blunt is no slump. Nearly every song from his debut album, "Back to Bedlam," has been featured more than once in TV shows, films, promo/trailer spots and ad campaigns. His songs indeed, resonate with many in Hollywood and on Madison Avenue. Today senior producer Melissa Lonner, responsible for all talent/entertainment bookings, credits this to Blunt's voice and storytelling. "His songs are about falling in and out of love, about wanting to be pursued and yearning for another, about breaking up and feeling sad," Lonner says. "His songs are a soap opera. Everyone can relate."



The Synch king feeling:

Below are "Bedlam" track by "Bedlam" track, details each song's synch licenses.

TRACK ONE

ABC Family Channel promos (August 2006)

"Las Vegas" (May 12, 2006)

"Courting Alex" (Feb. 6, 2006)

Hilton advertising campaign (2006)

"Wildfire" (June 20, 2005)

"Grey's Anatomy" (Nov. 15, 2005)

"Grey's Anatomy" promo spots (November 2005)

TRACK TWO

'YOU'RE BEAUTIFUL'

"Days of Our Lives" (March 14, 2006)

"Extreme Home Makeover" promo spots (February 2006)

"Smallville" (Jan. 26, 2006)

"Beauty and the Geek 2" (Jan, 11-12, 2006; March 9, 2006)

Sprint ad campaign (2006)

"ER" (Oct. 20, 2005) 2006 Winter Olympics promo spots (October 2005-February 2006)

"Just Like Heaven" film trailer (October 2005)

"Wildfire" (Aug. 1, 2005)

"Wildfire" promo spots (January 2005)

"Undiscovered" film (2005)

TRACK THREE

'WISEMEN'

"Runaway" (Sept. 25, 2006)

"Trust the Man" film (May 2006)

TRACK FOUR

'GOODBYE MY LOVER'

"The Office" (Dec. 14, 2006)

"The Young and the Restless" (April 20, 2006)

"Las Vegas" (May 12, 2006)

TRACK FIVE

'TEARS AND RAIN'

"Brothers & Sisters" promo spots (September 2006)

"Vanished" (Aug. 21, 2006)

"Windfall" (June 15, 2006)

"Conviction" (March 5, 2006)

"South Beach" (Jan. 18, 2006)

"Grey's Anatomy" (Dec. 4, 2005)

"Criminal Minds" (Nov. 2, 2005)

"Wildfire" (July 11, 2005)

TRACK SEVEN

'SO LONG JIMMY'

"Love Monkey" (Feb. 7, 2006)

TRACK NINE

'CRY'

"Without a Trace" (May 11, 2006)

TRACK TEN

'NO BRAVERY'

"Conviction" (March 31, 2006)

Despite his mighty success at home, Blunt has come in for a battering from the sharp British press, which has targeted the troubadour for his high-pitched singing voice, his non- offensive music and his well-to-do background. The criticism has been so harsh that Cold-play front man Chris Martin called for a media truce during the 2006 BRIT Awards.

Never taking his superstar status too seriously also helped Blunt see his new songs on "All the Lost Souls" to completion. Each day, as the band arrived at Conway, Blunt or one of his bandmates would press the buzzer and, like clockwork, the receptionist would ask, "Who's there?" Laughing, Blunt says the response was always the same: "Hey, we're the James Blunt Band and we're here to create soft-rock history."

Keyboardist Paul Beard, guitarist Ben Castle, bassist Malcolm Moore and drummer Karl Brazil, who had toured with Blunt for the past two-and-a-half years, played and recorded the 10 songs as a unit, together and live. "There was strong desire to capture that live-band feel that was so prevalent in the '70s," Blunt says. The recording process was in direct contrast to that of "Bedlam," which Blunt made with studio musicians and then overdubbed many of the instruments himself.

Upon arriving at Conway on the final day of rehearsals, Blunt pressed the buzzer to gain entry and said, "We're the James Blunt Band. What are we here to do?" Without missing a beat, the receptionist said, "You're here to create soft-rock history." Retelling this story, Blunt cannot help but laugh: "She totally got it." Blunt will now step back and hope his fans will stay with him the second time around. "I'm really excited to see the development from an album that was raw but honest and charming in its own way," he says, "to an album that is a bit deeper, a bit richer in its approach."