Article submission was an old trick used frequently by the pioneering internet marketers to drive traffic to websites when internet was still in its infancy stage. Back then, there aren't that many authors online and since the search engine algorithm was pretty rudimentary, it was very easy to get lots of attention to just about any article that was written. Nowadays, people question if article submission is still relevant as a website promotion technique. What do you think? You be the judge. We will discuss about article marketing and discover if teaching this old dog some new tricks would indeed turn it into a traffic dynamo.



Article submission has evolved over time. The entry of many new authors has diluted the effectiveness of article marketing as a traffic driving technique. It is more competitive now to submit articles for targeted traffic especially if you are targeting on very broad and competitive topics. Here are some article submission tricks you can use to turn this long time tool into a powerful website promotion strategy that multiplies your traffic a hundred fold.

1. Give your Article Eye-Catching Titles

Your article title will be appearing side by side with your competitors in the same category. If your article title is not more attractive, the chance of it being read is much lower. Remember two important elements in naming your article. It must be an answer to a problem, and secondly, use flowery and bombastic language. People will either love it or hate it but believe me; they will still read to find out what is your content.

2. Write Unique Quality Content

Many authors think that by spinning up an article, they will get lots of readers even if it is of mediocre standard. It is not the quantity of articles you produce, but the quality that counts. Put yourself in the shoes of readers and you would quickly understand this truth. Spend time researching at the search engines, forums, online resource libraries and archives. A well-written article would multiply the traffic generated many times more than an average one.

3. Submit to High PR Article Directories

Article submission to article directories with high Google Page Rank (PR) is a sure way to get credible backlinks to your website. The objective here is to improve your link popularity and ranking for the anchor keyword you have targeted.

4. Submit to Article Directories with Distribution Networks

Article submission to article directories with distribution networks would gain more exposure for your article. Several article directories are article suppliers to some major web publishers. More readers mean more traffic to your website. Another benefit of doing so is that when your articles are picked up and published, they would increase the quality backlinks to your website. Not only will that improve your search engine rankings, you will also get more indirect traffic or what we call inorganic traffic from visitors of these websites.

5. Submit to Article Directories with RSS Capabilities

This trick is similar to article submission to directories with distribution networks. The primary purpose is to gain more exposure and traffic through content syndication. RSS technology has made it easy for your articles to appear on other websites of the similar theme.

6. Submit to Hundreds of Article Directories

Submitting articles to a few article directories does not cut it nowadays. In order to accelerate your website promotion, article submission needs to be given a much wider coverage. Submitting your article to hundreds of article directories would instantly explode the traffic to your website.

Writing an article depends on your research and writing skills. However, article submission to numerous article directories is a manual and tedious task. Rather than be bogged down, there are now good automated article submission software that can do the job. Find out more about article marketing and the most value for money article submission software at my blog.

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