A Guide to Business

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Back To Search Results

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Are you tired of searching for your business online and coming up blank? Maybe you find your competitor, and a picture of him on his site grinning behind a fistful of cash. Who is this guy anyway?! You didn't give him permission to dominate your market niche. And you certainly didn't authorize him to become a huge Internet success while your website flounders down in the tens-of-thousands area of search results.



The fact is, 90 percent of people who do Web searches don't click past the first two pages of results before deciding which link to select. About 75 percent of people will only click on results within the first five, and if they don't see what they like they will refine their search terms until they do. People have come to trust the wisdom of Google and Yahoo! to find the best matches for their search terms and put them up top.

So that's where you want to be: on top. You definitely want to be up there above that other guy, clutching your OWN wad of bills. There is an easy way to start moving toward that goal.

Article marketing is not a new concept, but many people are just finding out about it. People have always written about their businesses in order to attract new customers, but they used to be limited by paper and the Postal Service. Now, anyone can have a website, newsletter or bulk email service that works for them 24/7, even while they sleep. You want to be a part of this process.

Here's how you do it: Write one or two articles a week (or as many as you want) that will interest readers in your target market. Then submit these articles using software or a submission site. Submission sites are much easier than software, and their publisher lists are typically much more up to date (which is important, because more come online every day).

When you submit articles about your business for distribution across the Web, each site that posts it also contains a link to your website. This is how search engines determine your page rank, or the order of websites that appear in search results. The greater the number of credible websites that post your link, the higher your webpage will appear in the search results.

Google's founders have said that content is the basis of the Internet, and they want to bring relevant, accurate content to their customers whether it comes from across the street or across the globe.

Therefore, it's important to make sure your content is quality content. If it's keyword-stuffed or geared toward Black Hat SEO, you are not going to succeed. Search engines are getting smarter by the minute, and they are no longer fooled by articles in which every other word is "tuxedo" or "Hawaii." Don't stuff...inform.

Also, services that offer to alter your article using automatically generated synonyms simply aren't as "smart" as one might hope. They often mistake the context in which words are used, and the article ends up sounding like it was written by a computer -- which it was.

The best practices to use when marketing yourself are fairly self-evident. Don't try to cheat the system -- it will only frustrate you and you will likely give up before you've had a chance to get started. Do write informative, quality content pieces (at least two a week for the best results) and you will be impressed by how quickly you start to get noticed. Most of all, have fun! It's not a chore to write about what you do, as long as you're doing something you enjoy. Share that passion with your target audience!
Back To Search Results
Submitting articles to content websites, where others can read all about any given topic, is arguably the best way to generate the most valuable quality back links to your website. If you get into the habit of submitting articles regularly then you can also build up large numbers of these quality backlinks.

Article submission is seen as the best and most important way of building your own websites search engine ranking by giving web browsers valuable content to read and use.

1. Article submission generates high quality hyperlinks that search engines love.

2. Submitting articles create unique links from your article not ones buried in a page with hundreds of other links.

3. Article submission increase the chance of others reading your articles, then finding your website.

4. Article submission increase your visitors trust of you and the credibility of your website.

5. Submitting articles helps to balloon those back links by allowing others to use your articles on their website.

You know I said about 1 article delivering up to 3000 back links? Well Jason Potash, creator of Article Announcer shows you how… see more about Article Announcer in my review on simplewebsitemarketing.com …link in the bio box below.

How does it generate high quality hyperlinks that search engines love.

When you submit an article you include a link to your website. The link is found on a page (written by you) that is highly optimised to your own websites subject plus your article will be found in a category, of the article directory site, that is also relevant to your websites subject. This means that search engines will note that the link back to your website is of high quality.

Unique link from your article not buried in a page with hundreds of other links.

Not only are you able to place a hyper link to your website but very often your link is the only external link to appear on the page... it isn't lost amongst hundred of others as it would be on a directory/ link page.

Increase the chance of others reading your article and then finding your website.

Further to all of these great points is the fact that your article has the potential of being found and read by hundreds of Thousands of pairs of eyes ... those who are looking for information and find your article on the article content directory. These people may well follow the link and find your website as a result.

Article submission increases your website trust and credibility.

As others searching the web come across your name and your website time and time again they begin to become aware of your brand and you begin to gain their trust. If you write quality, engaging, entertaining, interesting and informative content then you'll increase your credibility and begin to pre sell to your potential customers.

Balloon those back links by allowing others to use your article on their website.

Need another reason for submitting articles? How about the fact that on top of all those lovely backlinks from the article submission sites, if you choose to allow your articles to be reproduced then you can allow other website owners to post your articles, and of course your link, on to their website... more highly targeted and high quality linking back to your own website and more exposure to eyes of visitors, to your website hyper link.

Is your mouth watering yet... it should be.

So now comes the hard bit.

Time to write those articles and start submitting them...

So your articles are written, now what?

Now it's time to get submitting!

You now have 3 choices:

Hand submit the articles to article content websites

Pay a human article submission service to do the work for you.

Use article submission software to help you to submit your articles.

Hand submission

If you have ever tried submitting your articles you will know that there are a number of steps to submitting and then seeing your article displayed on your chosen article and content website.

You need to register with each article and content website, write the article title, article description, author bio, keywords box and very often a number of other fields, before you get to submit the article.

This can be very time consuming and rather laborious... the steps are very repetitive indeed.

Human submission services.

No wonder a good business grew from people looking to get others to submit their websites for them. These submission services take the tedium out of submitting articles, by doing it for you... at a price.

They will have to follow the steps to submit the articles or else they will use what you could also use....

Article submission software.

This piece of software helps to speed up the process dramatically by automating much of the form filling that you need to do by hand, in order to submit articles to various article content websites.

By speeding up the process it is possible to consider submitting your articles to hundreds of websites in a few hours ... this would take a week or more if done by hand.

There are a number of article submission software tools on the market, but not all are smooth, user friendly and effective.

I have trialed a number of different article submitters. Three of them stood out as easier and less problematic... take a look at my reviews on my website... see the bio box

Keywords: article submission software,submitting articles,building backlinks,build credibility with articles,

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About Author
Both Tiva Kelly & Brian Cotsen Cotsen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tiva Kelly has sinced written about articles on various topics from Internet Marketing, Finances and Small Business. Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Do you want more tra. Tiva Kelly's top article generates over 450000 views. Bookmark Tiva Kelly to your Favourites.

Brian Cotsen Cotsen has sinced written about articles on various topics from Small Business, Affiliate Programs and Writing. Brian Cotsen writes articles & reviews tools to help you succeed with your website or online internet affiliate marketing. Visithttp://www.simplewebsitemarketing.c. Brian Cotsen Cotsen's top article generates over 4400 views. Bookmark Brian Cotsen Cotsen to your Favourites.
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