As an Internet Marketer you want to gather as many links as you can to your website so that it appears to be an authority on the subject for the search engines. This kind of traffic is reasoned by many to be "free" traffic. It's not similar to pay per click (PPC) or other kinds of traffic where you are paying for people to visit your website. Anyone that finds you through a search engine is really a free visitor! And if they purchase from you, then that means they are free money too!



Obtaining a high ranking in this field is calculated by many to be a specialist art, with the search engines elite trying to keep one step ahead of the search engine optimization gurus. With the continual impermanence in this technology it is very difficult to keep up to date with them and to keep your site optimized and ranking high.

This is why backlinks indeed work out to be one of the most productive search engine optimization techniques on the market. They are cheap, quick to generate, and long lasting. They are also not likely to ever be entirely penalised by the search engines. Yes, certain types of links or links to certain sites may depreciate from your search engine ranking, but quality backlinks will always be better for your website and your business.

A backlink is for all practical purposes a link from another website to your own. Here we are talking about one way links, i.e. they link to your site, but you do not reciprocate. This supports more value in the eyes of the search engine and entitles you to much more.

There are a lot of diverse ways to get backlinks to your website, including:

Articles - submit articles to the article directory and the resource box will accommodate a link to your website - a free backlink!

Directory entries - every niche will have at least several hundred directories of websites that are pertinent to that niche. Get yourself listed in all of these, and you have a ton of free backlinks!

Three way link exchange - unlike conventional reciprocal link exchanges where two sites point to each other, this is a somewhat more cunning way, which is meant to trick the search engines. It does mean one of the link partners needs two websites though. Website A links to Website B which links to Website C. Person A owns Websites A and C and Person B owns Website B. To the search engines, these appear as one way links (at the moment! There is gossip of the search engines catching on to this).

Forums - posting in forums is yet another mode of getting your link seen. If you engage in the forum discussion then usually you can have a link to your website in your signature file. Remember though that you must add value and not just blatantly promote your website or post to get your signature file shown as this will result in ill feeling towards you and eventual blacklisting or exclusion.

Blogs - putting comments on blogs is another way to get backlinks. However, be aware that if you are not adding value with your comment it may well be considered spam and then deleted and blacklisted. So don't just post "great blog", writing something that is useful and becoming.

Backlinks are surprisingly easy for you to obtain with a small amount of work. If you don't want to do the work yourself then you can very easily hire someone who will do it on your behalf, though make sure they will be ethical about it!

With backlinks you can increase your search engine rankings and get yourself free traffic, which means free money when they buy your product!