It was only about a year ago that online booksellers had but one high-tech solution to look up book values; they could subscribe to wireless lookup services to gain a competitive advantage using an Internet enabled cellular phone. Recently some creative third-party service providers figured out how to put everything into a database so that there was no reliance on an Internet connection. Now online booksellers that are just getting started in the business face deciding on which type of service is best for them to use.
There are definite advantages to both systems. An Internet connection and cell phone will assure you of having the latest and greatest information available for a specific title, but you have that cell phone connection leash to deal with. If you plan to attend a large book sale and do not have the experience to be comfortable with choosing the gems to buy, you probably want some sort of service to help you. However, if you intend to use a cell phone service you will be left in the dust by others that use a database service to look book values up at a rate of ten or more times faster than you.
The database services require a PDA (or possibly a radically enhanced cell phone) with sufficient memory to store a database of book values, usually on the order of 200MB or less. With one of these devices, you can enter an ISBN (either via a keyboard or laser scanner) and get an almost immediate display of the book's value and its sales rank. Some of the services even have other features that allow you to set threshold values for the books you are scouting so that you can wear an earphone to hear a cash register ring for the books you want to buy and some other not so cheerful tone for the firewood you want to pass on. The biggest disadvantage to the PDA and database system is convenience. Book values change dynamically and this means you must regularly update your database by downloading a new database from the service provider. There is also the issue with respect to books that do not have an ISBN because this is the means of lookup for the PDA and database system. This means you have to pass on all books without an ISBN, take your chances and buy some, or have an Internet lookup service too.
The cell phone lookup system, using a third-party lookup service is much slower, but if you have the Internet service on your cell phone, you can go to multitudes of other websites to look up books that do not have an ISBN.
From my perspective, if you are looking to get into online bookselling as a prime source of income or just to remain competitive and make efficient use of your scouting time, it is probably best to have both. On the other hand, if you just want to be an online bookseller for a supplemental income, or if you just want to try online bookselling without making the investment in a PDA/scanner combination, the Internet enabled cellular phone lookup service will suffice for most book scouting adventures.
The questions you really need to ask yourself as an online bookseller are:
Do I want this business to grow into a full-time source of income?
Do I have the time to spend scouting and waiting for an Internet enabled cellular phone lookup service?
Can my online bookselling business justify the expense of a PDA and possibly a scanner, as well as a database lookup service?
Do I really want to jump in with both feet and make an investment in the best tools for my online bookselling business, or should I start on a shoestring until I know whether this business is for me.
There is a lot to be said for having all the right tools for success, but you do not need to own a hospital to dress a scraped knee.
Black Book Value Online
The other day I happened upon a site where I was invited to subscribe to the webmaster's ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site. But the webmaster purported to say that the newsletter had a value of $399 but I would be one of the lucky ones and get it for free.
Well I produce a newsletter and I think it is fairly good quality so what value would I put on that...certainly not $399, and I would have no idea what to value it at, after all only the subscriber can properly put a perceived value on the ezine they receive. So how can this other ezine have a value of $399?
And what about all these ebooks which apparently have a resale value of $47, or $97 or more. Who are you going to get to buy these ebooks when everywhere you look the same ebooks are being given out for free...you know the ones - 'Million Dollar Emails', 'Scientific Advertising', 'Magic Letters' and so on....
Many websites and sales pages will attempt to persuade you to buy their product by throwing in a large number of bonuses.....worth hundreds of dollars of course and what are they, the same old ebooks again. And while some of these ebooks are actually worth reading, they now have no real value as they are distributed for free everywhere you look.
If you want to get someone to signup for your newsletter or buy your product or service you need to offer something of real value...something they cannot get hold of anywhere else, or certainly not for the price you are offering it at.
If you produce a newsletter or report, don't place a fictious value on it that cannot be backed up. We are so used to having freebies, bonuses, extras etc pushed in our faces that they no longer really work and to stand out from the crowd, you need to be different. Stick to real quality, proper value and you will get subscribers, sales and signups.
Both Michael Mould & Rachel Gawith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Michael Mould has sinced written about articles on various topics from Book Reviews, Online Dating and Software. Michael E. Mould is the author of "Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips," [Paperback ISBN 1427600708, CD-ROM ISBN 1599714876] and the developer of "Bookkeeping for Booksellers" [CD ISBN 1427600694], you can. Michael Mould's top article generates over 8100 views. Bookmark Michael Mould to your Favourites.
Rachel Gawith has sinced written about articles on various topics from Music, The Internet and SEO Articles. Rachel Gawith runs her own home based business website which recommends a good online business, has ebook reviews, software reviews, resource reviews, an article dircectory, link exchange and free classified site. Pop over and have a look at. Rachel Gawith's top article generates over 49500 views. Bookmark Rachel Gawith to your Favourites.
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