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Book With One Author

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Why is the con man so good at passing himself off as the most qualified authority on redemptive truth since Pontius Pilot? For the same reason Willie Sutton robbed banks, because, "that's where the money is." Money, to the scamsters, is like blood is to sharks. Unlike bank robbers, who rely on gun expertise, get-away cars, and hideouts, the polished con artist rolls the dice based on his self-presumed intellect, charisma, charm, and powers of persuasion. He is boisterous, loud. He pours it on. The result? Now , with the instant, world-wide reach of the internet to aid him, it's an eruption of shell games so severe they can only be described as an epidemic.



If you must blame the messenger, it's the internet. Pure and simple. These charlatans no longer have to toil long hours beguiling the masses in person. Gone are the days when they would merely talk, smile, mislead, fleece and run. Now they can operate entirely from the shadows, the anonymity of the internet. And, they do. More and more and more, as each year passes.

The figures are frightening:

>Escrow scams which averaged $3,000 just 5 years ago are now approaching $10,000.

>Wire fraud which came to some $5,000 an average pop in 2002 now comes in at an estimated $12,000.

>In 2002 the FTC put identity thievery at some 750,000 cases Today they are looking at upwards of 1,000,000. Some estimates go as high as 10,000,000.

These are just a few scare tactics we are using to get you to wake up, smell the coffee, take the medicine--eat the can of cold beef chili if necessary. Armor yourself for the coming onslaught against your good name, established identity, anchored lifestyle, and peace of mind. Do it now. This plague is growing by leaps. So, be assured, as you are reading this, at this very moment it is inexorably coming at you. It will surface, most likely, sometime within your next 10-year future. The ages-old, tried and true "Law of Averages" dictates this.

First protective steps:

1. Wire money in select, rare instances only. Going overboard here could speedily make your primary source of income be the pawn shop. Do this only when maximum research has revealed the safety of it.

2. Forget all kinds of bank transfers for the most part (In some instances bank-to-bank transfers are O.K.) This omission alone, if done en masse, would be a sharp stick in the eye to con men.

3. Never use your debit card online. Set up a "debit block" at your bank. This is locking the barn door well before the horse escapes to freedom.

4. Never send money that you cannot afford to lose overseas. Except, in rare cases, money orders or cashier's check only, preferably just small amounts at any given time. (This is preferable to wiring funds because the extra delivery time gives you, at least, a small window to alert law enforcement authorities if things go immediately afoul.) This will go far toward thwarting eager overseas con men who feast on gullible Americans like Al Capone once did on rival gangsters.

5. Deal only in credit card transactions, watch your statements closely, and at the first sign of trouble, report it to your bank in order to nail down your maximum $50 loss protection. This is not something you can put off.

6. At one time in your life you might have thought to yourself, I used to be indecisive, but now I'm not sure. No place for that kind of thinking here. If you are ever caught up in a costly financial loss due to a scam, don't walk, run to your nearest police station and file a Crime Report. Decisiveness is paramount. All subsequent, meaningful legal actions will spring from this.

7. Never send out by mail or internet--to anyone you have no history of doing business with--vital personal financial information, e.g. bank account numbers, routing numbers, debit account numbers, social security numbers, passwords. Doing this would be boldly going nowhere.

A fool and his money can throw one helluva party. Better to spend your money that way than to feed it to these sharks.

That's probably the way they would spend it, once they parted you from it.

A group of bears is known as a sloth. Sadly, a large portion of our lackadaisical, laid back citizenry also falls under this description. Bears because they sleep half the year away; people because they sleep year around--when it comes to their financial protection, that is. You cannot trustingly await the flowering of moral values among the con man breed. Like it or not, now is the time to swallow a large dose of horse sense. Then mull it. Contemplate it. Act on it.
Book With One Author
If you are a book author who wants potential readers to find you on the internet, you want to be as visible as possible in places that those readers might be. And in almost every social media place that you sign up for – such as Twitter, Facebook and LinkedIn – you are given the opportunity to write a profile about yourself.

What should these profiles say to effectively attract potential readers?

Twitter Has Only 160 Characters for Your Bio Info

Let's start with Twitter with 160 characters max for your bio. Obviously you are going to put that you are a book author (perhaps fiction or nonfiction) and presumably you will have a book website URL for the “more info URL” field in your profile. What else are you going to say in those 160 characters? That depends.

Do you have a business besides being a book author? If so, you may want to put info about that business in your bio. Or is there a particular hook about your book that you want to get across in your bio? Perhaps your book is a novel based on a true story.

Your goal in the brief Twitter bio is to make yourself interesting enough (although all true) that people can find “connections” to you and want to follow you.

This means that you must not leave this bio blank. If you want people to follow you on Twitter, you have to be willing to share about yourself.

And remember that you can change this info easily. For example, if your book wins an award, you should consider changing your Twitter bio to reflect that award. Revisit your bio every couple of months to ensure that it presents the most up-to-date version of yourself.

Facebook Has Much More Space for Bio Info

Now let's move on to Facebook, which has a longer bio section under info on your profile page with the ability to include as many of your own website URLs as you want.

Now here's the often-overlooked extra of Facebook:

You can have a very brief bio section under your photo that people can see when visiting your wall page as well as your info page. This is a golden opportunity to get the most important points across in a very short space. Because, honestly, how many people are going to read all those long entries on your info page? (And for the long entries, do use lists instead of long, dense paragraphs.)

Take advantage of this brief, easy-to-read bio with the info you most want to share with your Facebook friends. Note that this may not necessarily be the same as the info you choose to share with your Twitter followers, even though in both cases you want to emphasize that you are a book author. And, again, update this brief Facebook bio every couple of months.

LinkedIn Has Its Own Peculiarities

Now for the third social networking site – LinkedIn. This site gives you a very brief space to put a few words under your photo along with the opportunity to provide a brief summary of your business. Book authors should take advantage of both places to convey their most important information. Then the rest of the profile info on LinkedIn is more job and career-oriented.

There is one important “trick.” LinkedIn only allows three website links. But don't click on “My Company” or “My Website” or “My Blog” before putting in the links. Click on “Other” in each case. Then to the right of “Other” put descriptive words such as “Book Blog” or “Book Site.” You want potential readers to know they can find out about your book(s) at your sites.

As with your other social media profiles, revisit your LinkedIn profile info every so often to ensure that the info is up to date.

In conclusion, don't make the mistake of thinking that these profiles are unimportant and thus you dash off writing the info. These profiles provide the information that helps make you interesting to potential readers. Spend as much time writing and revising these social media profiles as you would spend writing and revising any paragraph or page in your novel or nonfiction book.
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About Author
Both Jack Payne & Phyllis Zimbler Miller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jack Payne has sinced written about articles on various topics from Legal Matters, Education and Humour. The Con Man's Blog, and first two chapters of Jack Payne's legal thriller book, Six Hours Pas. Jack Payne's top article generates over 27100 views. Bookmark Jack Payne to your Favourites.

Phyllis Zimbler Miller has sinced written about articles on various topics from Marketing Tips, Legal Matters and Web Development. For the free report “7 Ways to Sell More Books at No or Low Cost” visit Phyllis Zimbler Miller's site QueensOfBookMarketing.com. And for the free re. Phyllis Zimbler Miller's top article generates over 9900 views. Bookmark Phyllis Zimbler Miller to your Favourites.
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