A Guide to Business

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Business Planning And Development

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Define



This is the phase that requires attention to VOC, which is "voice of the customer". Here you are the customer since the business plan is meant to serve you. There are other minor customers, such the government, partners and shareholders etc., and all have an interest in the business. Here you define what you wish to achieve with your business in the near and foreseeable future.

Measure

The purpose for measurement is to set the targets to be achieved. The baseline for measurements is the previous year's budget and accounts. For making a business plan, the previous year's gross margin and profit in dollar terms would serve as parameters to determine the projected targets that need to be achieved.

Analyze

This is the stage that requires you as the business owner to put in the maximum effort, as it is here that you will critically examine your business to identify areas for improvement. As overall business objectives are achieved through a variety of actions, it is necessary to break down the entire process into different activities, depending upon what exactly your business does. However, there are some activities that are common to most businesses that are helpful in understanding the process.

For example, if your objective is to achieve one million dollars in profit with a gross margin of 15 percent, all activities to support this objective will need to be mapped out. This can be easily done with the help of a fishbone diagram, which is a simple graphical tool used to create a structure that would delineate the interrelationships between the different aspects of the business. Using some other analysis techniques along with this will help you gain an in-depth understanding of the more complicated aspects of the business.

Improve

Once you have completed the analysis, it is time to initiate improvement-oriented actions. If you have decided to make improvements to sales through a marketing campaign, the improvement stage is where you determine the modalities.

The entire action plan for overall improvement would be a collection of small, individual activities but each would be tied into the fishbone diagram reflecting support to the overall objective.

This would serve as a reference document to identify the message, targets, timing and vehicle; which would actually detail the who, what, how and when -keeping you focused.

Control

This is the monitoring stage. Here you would list the activities that you would undertake to ensure that you are keeping track of progress, and taking whatever corrective action is required for putting things in order if they go off track.

This may involve some sort of periodical reporting connected to lead conversion, production, sales, cost reporting or service delivery.
Business Planning And Development
Never before have the opportunities been more available, the tools cheaper, or the prospects of success more likely.

Whether you're a seasoned veteran looking to expand an existing online business, a casual dabbler looking for a part-time income, or an offline professional wanting to expand your market online, the following five key steps will help you reach your goals.

Key # 1: Define Your "Target"

Clearly list and explain what you want to accomplish in your web site business.

We all think about what we want to get or accomplish in life and our job.

But did you ever list it specifically in terms of money, traffic to a web site, or more sales online?

This principle and simple activity applies to an ebook, a new website, an ezine or any other business goal.

Defining a clear target will give your conscious and sub conscious mind something definite to shoot for.

Examples include: the number of subscribers to your ezine; sales per day on your website; pages written in an ebook; new advertising sources found; number of affiliates recruited and more.

Key # 2: Define the Cost"

You must "define the cost" in terms of the tools, resources, and people you need to reach your online business target, no matter what type of business you operate.

How much will it cost in time per hour, day, week and month for all of the items?

Also, how much will it cost in terms of money to operate the business, buy traffic, pay for hosting, design and more.

Sit down and map out the costs before throwing open your doors (or wallet) so you don't get hit with any nasty surprises.

Key # 3: "Make a List"

To create a real business that can be systematized, you must list off every single thing or element connected with your business, from the first idea to making daily deposits into the bank.

You may not know how they'll get done right now, but you must recognize that eventually these items must get done.

You can easily come up with a fairly comprehensive list by brainstorming just to get them down on paper.

Then, when you think you thought of everything, let someone else take a look and poke holes in your list with all kinds of additions and questions.

Key # 4: "Prioritize"

Here you must list all the elements you planned in number 3 in the exact order of how you should complete them.

Car makers must build in a planned order or the finished product won't work.

Once you sketch out your complete plan, let someone else take a look to see if you forgot a step.

In fact, they might point out that you forgot to tighten the lug nuts and the wheels fell off in the dealership!

Key # 5: "One Step At A Time"

Most people want it all and they want it now!

Unfortunately, the real world doesn't work that way.

Whether you do all the work yourself, outsource the job, or a combination of the two, everything must get done in the correct order in the correct way.

My motto reads, "Multi Tasking = Inefficiency.

Don't try to do two different jobs at the same time, you'll most likely screw up both and waste time and money doing them a second time.

Doing web site copy and email don't mix, auto responder messages and voice mail don't mix.

So pass each milestone on your roadmap and get things done properly and in sequence.

Launching an efficient and effective online business is not difficult.

It just requires careful planning, step-by-step execution, and attention to detail in order to greatly increase your chances of success.

Copyright (c) 2007 Jim Edwards
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About Author
Both Tony Jacowski & Jim Edwards are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tony Jacowski has sinced written about articles on various topics from University, Six Sigma and Information Technology. Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigm. Tony Jacowski's top article generates over 90500 views. Bookmark Tony Jacowski to your Favourites.

Jim Edwards has sinced written about articles on various topics from Surveys, Video Games and Six Sigma. Jim Edwards is a syndicated newspaper columnist and the creator of http://www.TheNetReporter.com - a hard-. Jim Edwards's top article generates over 18100 views. Bookmark Jim Edwards to your Favourites.
Advantages And Disadvantages Of Qualitative Research
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