Language thrills me. I absolutely love words, language patterns, meanings, and the entire world of linguistics.

for over thirty years I've study the field of persuasion. And I realize that what I'm really studying is the language of persuasion.

When you hear and understand the Awareness Pattern and how to use it in your persuasion, you will kick yourself and think why you didn't use it sooner. This pattern is an absolutely essential tool in your persuasion arsenal.

Aldous Huxley said: "Every individual is at one the beneficiary and the victim of the linguistic tradition into which he has been born - the beneficiary inasmuch as language gives access to the accumulated records of other people's experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things."

The awareness pattern is an amazing example of how language can expand our universe. And as we study persuasion we maximize the benefit of our linguistic traditions.

This is one of my favorite aspects of persuasion and linguistics. And this pattern in particular is one of the most powerful patterns, period.

The three words that I tend to like a lot in this category are: aware, realize, experience.

By simply saying one of these words you're making the person start the mental process that you mention. In other words, you're enticing them to become AWARE, to REALIZE, or to EXPERIENCE.

These words are very important in your persuasion arsenal because everything that follows them is presupposed to be true. These words also force the issue of not "will you do," but instead, "are you aware of," which is far more powerful in persuasion.

As you gain skill in being able to use these words powerfully, you might think that someone may respond to the question, "Are you aware of?" by saying "No". I assure you, when done properly, this does not happen. And if it ever did, all you need to say is, "Not yet, huh?"

Here's an example: The more you begin to construct your mind in the ways you'll be using these patterns, the more you'll begin realizing the explosively profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in MAXpersuasion brings you as I tell you about it and as you go through it?

Is the awareness of the power of this pattern starting to sink in? I'm not asking you if these patterns have power, I'm presupposing they do.

I'm asking, "Are you aware of the power?"

If you're not aware, it presupposes you need to be aware. And if you are aware, you'll state that you are in fact aware. If you say, "Yes, I am aware," then you know the power of the patterns and you agree they're starting to sink in.

If you're getting excited about this information, you're ready to learn more about how language can expand your universe. There are several of these patterns that will work for you to persuade the affluent. All you have to do is to take action, learn them, and implement them.