The lack of a standard system of sizing for women's wear has long been an issue for the industry. And the problem goes deeper than just labelling. So what are the rules about the clothing industry standardisation of sizes? The answer to that question absolutely nothing? Times have changed since the definition of women's fashion clothes, sizing of the 1950's fashion style; and no one within the British clothing industry has made any effort to change the fact that men and women have physically changed? Instead The United Kingdom has an existing standard for women's clothing BS 3666:1982, however this is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range. This has resulted in variations between manufacturers and a tendency towards vanity sizing. Knowing of a woman's psychological dependency on size numbers, in recent years the fashion industry introduced something called Glamour or Vanity Sizing, which means sizing up each clothing size one entire size. While keeping the size label the same. This means that, for many companies, what was once their size eight is now their size six. Because of this, the introduction of the double zero was bound to happen. Glamour sizing as some call it, an ambiguous description to disguise the size tag, while we know we are being blatantly lied to, we accept the number on the tag for the lie that it is. We don't want to know the truth. But what is the truth exactly? With no established standardization of sizes in the fashion industry, the number on the clothing is an arbitrary one that is actually more psychological than it is truthful. Studies show that a woman feels better about herself when she wears a smaller size. I admit that I certainly feel better about myself when I can fit into what is considered a size four by today's standards. I'm in self denial, although I know the number means absolutely nothing. Right now I am the same weight that I was in high school. Instead what has happened in the fashion industry is that Europe has become more aware of these changes and so has adopted to these the changes of measurement sizes and as a result we now have more of women's fashion Boutiques on the high street from Europe. Size ten in clothing for instance, gives a different fitting with the style you choose? Confusing?? Size ten in a designer fashion clothes will not be the same looking on women of size 14?? Retailers don't make women's fashion clothes to compliment people of different body shapes'By adopting similar methods of European measuring, we were able to create bespoke (one-off) clothes, which will fit you within the scope of the measuring guide we have adopted? As long as long as a you use the measuring size guide, then we are confident that our clothing will compliment and fit your figure, and not as most clothing out there being sold, that try to "pigeon slot" you into ONE SIZE fits ALL culture!!