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Consumer Electronics Trade Show

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There may be turmoil in the stock market, rising prices of consumer goods, politics in the news everyday and other economic factors beyond our control, however the buying and selling that takes place on a trade show floor will have a consistent formula for success.



The industry has been through many of these conditions in 2007 and the industry did very well.

Here is a quick look back at the industry statistics reported by CERI:

Exhibition industry revenue grows 5.8 percent in third quarter Exhibition revenue for the third quarter increased 5.8 percent over the same period in 2006, according to the Center for Exhibition Industry Research (CEIR). Year-to-date revenue rose 9.7 percent through the third quarter of 2007 compared with the same period in the previous year, and attendance grew 11.8 percent in the third quarter of 2007 compared with the same period in 2006.

Several trade show industry veterans weighed in with their opinions and predictions.

The following quote is from John Galante Vice President EH Publishing/EH Events:

Attendee acquisition and retention will continue to be challenge #1 for event organizers in 2008. To address it, organizers will:

- expand their offering of experiential, infotainment type programming - fun stuff that engages the senses, the emotions and the imagination while conveying or complimenting substantive information

- increase use of new media like video and podcasts and interactive media like blogs and online forums for promotion purposes

- enhance VIP attendee programs to give power buyer attendees a more deluxe experience

- increase use of telesales and in-person presentation for attendee outreach, taking more of a CRM approach vs. the traditional direct marketing carpet bombing

Lew Hoff, President of Bartizan said:

"I think that we will see a significant increase in demand for audited trade show statistics by exhibitors. In the end, this will prove a good thing not only for exhibitors and the industry, but for the better show organizers, as well."

Susan Hueg, CEM, CMP, the Faux Event; the Decorative Arts Show said:

"Here at NBM, we totally agree and believe that will be an increase in show participation. Some of our cities are already sold out for 2008. We're 'bullish' on trade shows and to prove it, we acquired a new show in 2007."

Now let's hear from a respected supplier to the event industry.

Stephen Nold, President of Advon Technologies said:

"Given my focus on innovation, I can offer four compelling forces that I think will impact the design and implementation of technology in the tradeshow world in 2008:

More money

The last 3-4 years have been good years for the Meetings industry. Many associations and show producers are flush with cash. Positive balance sheets are yielding increased investment in innovation. Despite predictions for an economic downturn in 2008, many meeting planners and show organizers will spend in the first quarter of 2008.

Evolution of professional/business practices

True to many developing industries, the meetings profession is gaining more experts who bring know-how from the corporate world. The adoption of new best practices and the willingness to create knowledge resources will evolve industry benchmarks.

More 'outside the box' events

The TED conference is an annual event that brings together the some of the world's most fascinating thinkers and doers who believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. It is an excellent example of a show outside of the traditional show format that is impacting the world in which we operate and is challenging the standards for event audiences.

Web 2.0

Greatly over-hyped and much misunderstood, the greatest challenge with web 2.0 for show management is to NOT follow the herd and implement web 2.0 technology tools just for technology's sake."

That wraps up the forecast for what to expect in the trade show world in 2008.

It's clear that the climate is great - as long as you are in tune with the trends.
Consumer Electronics Trade Show
Your first step when preparing for a conference should be to see what accessories and supplies are available to you and how they may help your business. Badge holders can be printed with your company name and logo or memorable information about your company. Lanyards can serve the same purpose and there are many types and styles to choose from.

Here are some supplies you need to consider before hosting your business conference:

-id cards

-badge clips

-badge holders

-id holders

-lanyards

-badge reels

-strap clips

-break-away lanyards

Custom trade show lanyards are one of the best ways to get your company noticed. You can custom imprint badge holders or lanyards with your logo, company name or message on them. This will help create a lasting impression in their minds. No matter how large or small your business, you can use these identification supplies as a way to boost awareness about who you are.

ID Supplies for the Small Business

Some people are under the misconception that a small business can't afford ID supplies or that the benefits won't be worth the costs. This couldn't be further from the truth. The small business can actually benefit more from certain identification supplies, especially at a trade show or business conference. As a small business, it's important for you to get the word out about who you are and what you have to offer.

The specific type of supplies you choose as a small business will depend on how many people you plan to have attending your event as well as how much information you need to have printed on your ID supply materials. You can use PVC cards to print name tags for people who will be attending your event. You can also have lanyards printed with your company name and logo and allow your guests to take these with them.

If it's free, you can guarantee people will want to take them home with them and now you have found a direct way to get your advertising in their house. Using identification supplies at a trade show, the small business can benefit in the same way as the large business but without the big business price tag.

ID Supplies for the Large Business or Organization

The large business or organization can market themselves in the same way as the smaller organization. In fact, there are some direct ways you can use this to your advantage as a large business and stand out in the crowd as unique and caring.

You may also be able to budget additional promotional materials, which you can hand out at your conference printed with your logo and business information. People love free stuff and they will take these promotional ideas and ID accessories home with them. Then your information is handy for them when they need it and when they would have otherwise forgotten about your company after the business conference was over.

ID supplies are also a great way for the large business or organization to add a personal touch to their conference. You can show that you care about your customer and that every individual is recognized and remembered. It is a wonderful way to personalize with attendees and not make them feel like just another face in the crowd.

Identification Supplies as Marketing Tools

As we touched on briefly above, your ID supplies can be a great marketing tool. You can have lanyards, strap clips and other identification accessories printed with your company name or logo. You can use these at a business conference or trade show for people to hold their ID cards or name badges. You can also give them away as a promotional item and people will have these to take home with them and remember your business name.

When hosting a trade show or conference, no matter how big or small your company, these supplies can have a big impact on your marketability. They also help you cast a professional impression on people attending your conference. Now you can see the many ways that these ID supplies can help promote your business or organization. The best part is that once you decide which products you need, they are easy to order and easy to get. You can even order online and have your products sent right to your door, which leaves you fewer things to worry or hassle over while preparing for your big event.

For the smart business owner, ID supplies are an exceptional and affordable marketing tool that will pay off big in the end when used correctly. Make the absolute most of your next trade show or business conference opportunity with these identification supply ideas.
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About Author
Both Joyce Mckee & Lisa Mason are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joyce Mckee has sinced written about articles on various topics from Trade Show Displays, Trade Shows and Small Business. For 25 years Joyce McKee has helped companies succeed in the trade show and event world. Keep up with the latest trends her new site at . Joyce Mckee's top article generates over 4400 views. Bookmark Joyce Mckee to your Favourites.

Lisa Mason has sinced written about articles on various topics from Trade Shows, computers and the internet and Shopping. Before your next trade show, check out ID Superstore for low priced id supplies. Find great deals on. Lisa Mason's top article generates over 4400 views. Bookmark Lisa Mason to your Favourites.
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