New eBook Teaches How Content Marketing Turns Prospects into Customers



Get Customers. The new eBook released by co-authors Joe Palazzo and Newt Barrett teaches readers how to use content marketing, like Best Buy, Mindjet, and Thomas Net, to drive business on the Web.

Bonita Springs, FL (PRWEB) October 15, 2007 -- Co-authors, Joe Palazzo and Newt Barrett are riding the newest tidal wave to hit the marketing industry - content marketing. The duo recently released an eBook, Get Content. Get Customers. This shortened version of their soon-to-be-released book explains why and how businesses must make dramatic changes in how they approach current and future customers on the Web.

Palazzo and Barrett, explain why a new form of marketing is needed, "The buyer can find everything they need to make informed purchasing decisions on the Internet. They don't need to rely on old-fashioned marketing collateral nor salespeople to educate them about products." They went to say, "Today, businesses that market only through traditional means ignore the importance of the fundamental changes in buyer behavior that make compelling content so critical to the decision-making process."

Today, businesses that market only through traditional means ignore the importance of the fundamental changes in buyer behavior that make compelling content so critical to the decision-making process.

Palazzo and Barrett recommend the use of content marketing strategies to woo this new breed of buyer. They suggest providing frequently updated content that is both relevant and compelling as an essential tool to attract and retain loyal customers.

The eBook, Get Content. Get Customers. is designed as a concise and practical guide to the brand new world of content marketing. Readers can expect to learn the following:

The 3 reasons traditional marketing isn't working

Content marketing is the biggest industry you've never heard of

What content marketing really is and why it is important

Why you must now think like a publisher today

The 11 biggest benefits of content marketing

The seven deadly sins of content marketing

What Best Buy, Mindjet, and Thomas Net are doing to drive business through the use of great content?

What specific methods you should use to implement your content strategy now

The eBook, Get Content. Get Customers. Is available for free download at The greatly expanded print version will be available in January 2008 from Voyager Media, Inc.

Joe Palazzo is chief content officer for Junta42 a content marketing/custom publishing search portal. Newt Barrett is the founder of Succeeding Today and chief content officer for the Web site, ContentMarketingToday and the online content marketing resource.