Customer service refers to a person or a desk, which is set up to give general assistance to customers. Success of any company or business lies in the hand of their customers. Once a customer is satisfied with the company, then company will be in good profits. It is only our customer who put down or up the reputation of the company. Advertising is aimed chiefly at getting customers to go to a particular business. Once a customer has arrived or satisfied, it is important to provide him or her with an excellent customer service experience. A good customer experience results in repeat venture to the same business.

Providing good customer service is important to a company because it keeps their customer coming back and helps to build new customer business relationships. Every customer expects after sale service and assistance on particular product, which he or she has bought from the company.

Customer service is the most important difference between your company and competitors. Only those companies can survive who gives good customer service. For example, you visit to a bank for opening an a/c, if that bank doesn't give good customer services like Debit-cum-ATM card, Auto Invest Account, Internet Banking, Phone Banking, Anywhere Banking, Standing instructions, Nomination facility, Doorstep service etc. then that bank will loose its customers. So it is very important to get good customer relationship. Techniques for managing in a customer-service environment include revisiting strategy, processes, organization, motivation, and incentives, as well as conducting research to find out what the customer actually wants. Every compnay should understand that what a customer is looking for. One should never try to win arguments with the customers, even if you are right and the customer is wrong. These days most of the companies claim to treat customer satisfaction as an important issue. There should a proper training to employees for customer care service. Whether you are in retail business, eatery or other business, there are number of ways in which to deal with both pleased and unhappy customers so they may receive the basics of good customer service and return willing to do business with the establishment again and again.

Training is necessary in order to maintain good customer service and to keep up with the ever-changing trends of the service industry while adding to the basic building blocks of friendly and efficient customer service. Despite all these efforts, it is still argued that many organizations are not good at service and that large organizations in particular are frustrating for the customer to deal with.

Every company should commit to provide its customers with a high standard of service. In the event of not meeting customer's expectations, company should like to hear from customers. By letting company know when customers are dissatisfied with company service, customer gives company the opportunity to resolve their particular issue and to improve company service for the benefit of all the customers. So to grow faster companies need to manage their customers efficiently.