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Design Your Web Site

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A computer with an Internet connection and an email address to receive orders.

A domain name. Having your own domain name is a must for a commercial web site.

Hosting. You'll need a reliable hosting company that can handle your current and future needs.

A merchant account processor, payment gateway, and shopping cart to accept payments online. Most online customers pay by credit card, debit card, electronic check, or Paypal. Very few people will mail in a check. The shopping cart on your web site collects the payment information, communicated with the payment processor and gateway, verifies that the credit card or echeck is good, and returns the authorization or denial to your site. This all happens very fast. You can set up a thank you page that will automatically appear when the payment is authorized. When selling ebooks or software, you can put your download links in your thank you page and automate the complete ordering process.

To take payments online through a shopping cart you'll typically need a merchant account. Some order processors like Paypal, Clickbank and 2checkout will process the payments for you without needing a merchant account.

Web design software. You can design your web site yourself or hire a professional web designer. Hiring a professional allows you to focus on running your company instead of the numerous technical issues involved in web design.

If you want to design your own web site, you can either learn HTML and hand-code your web pages, or you can use a web editor. A web editor is software that creates the HTML code for you. But even when using a web editor, it helps to learn the basics of HTML to solve some design problems. WYSIWYG editors allow you to design your web site using a What You See Is What You Get interface. This is similar to a word processor where you can see what your page will look like as you're typing it.

Dreamweaver is the most popular professional web editor today but has a steep learning curve. FrontPage is popular for non-professional users. However, it is incompatible with other programs and will cause problems if you need help from a professional designer.

Some hosting companies offer free online wizards and template-based software that will guide you through setting up web pages. Using those makes it easy to start creating web pages but it will be difficult to make changes. Also, you may have problems moving your pages when switching providers.

If you plan on creating a simple web site, you can use one of the many free web editors that are available on the web. Below are resources for free HTML editors, WYSIWYG editors, and trial web page editors.

Nvu - http://nvu.com/

Netscape Composer - http://browser.netscape.com/ns8/

Arachnophilia - http://www.arachnoid.com/arachnophilia/

First Page 2006 - http://www.evrsoft.com/

HTML-Kit - http://www.chami.com/html-kit/

Free trial of Dreamweaver - http://www.Macromedia.com

Images. Your web site wouldn't be complete without images. These can be photos, illustrations or clipart. The inclusion of the right images will have a positive impact on the success of your site. The two most important guidelines to keep in mind are: Always use high quality images that are appropriate for the content they are illustrating; and always try to use original, or at least not overly used images. A picture can be worth a thousand words.

Statistics. You need to know the number of visitors you receive and where they come from. Make sure you ask for this feature when selecting a hosting service.

Arming yourself with the right knowledge and the right tools will make it easier to create and maintain a successful site.

Design Your Web Site

Your website will be your biggest marketing tool. Short of using video, you will not be able to talk directly to your reader. Therefore, your web site will be your voice. Therefore, you want to make sure that it is designed to make you money. You need to initially decide how you want to monetize your web site. There are many different ways. You can use AdSense, Chitika, sell affiliate products, offer free downloads (which you get to a fee for), advertise pay per impression programs, CPA offers or even sell your own product.

You want to be careful how you present what you're selling to your readers. You don't want to shove your products down their throats, fore visit to:-www.thedesignbuild.com and you don't want your web site to be littered with all types of advertisements. You should use banners and text links, but you want to be strategic. Make sure that your banners are bright and colorful, and that they are in a position on your web site where people can easily see them. However, don't over do it.

Use testimonials. Testimonials can be extremely effective. They assure sure people that your product is really good and that it will do what it says it will. You may also want to consider writing product reviews for the products that you are selling. Make sure that you appear to be unbiased in your reviews and perhaps compare a couple of products. Mention products within your web copy and hyperlink key words within the text when and where it makes sense. You want it to appear that you are naturally mentioning the product.

It is important that you provide related information. This will help your readers see you as a valuable resource and an expert on the topic, not just a sales person. It will also allow you to establish a connection between your copy and the product that you are selling.

Be generous when you can. Give out really good information and not just fluff. more visit to:-www.my-early-days-on-the-net.com The Internet has been around long enough that people can spot a pre-sell. So give them real information that will actually benefit them. They will appreciate this and will become loyal readers. This will be more likely to purchase products from you because they will feel like they can trust you.

Again, it is very important to design your web site to make you money. You want to figure out a way to monetize whatever topic your web site is on. Use banners however, don't go overboard. Add testimonials to your website and create product reviews. Mention products within your related text and provide high-quality information.

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Both Leva Duell & Reet.nh2009 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Leva Duell has sinced written about articles on various topics from Sales and Negotiation, Site Promotion and Web Development. Boost Credibility with Images!Header templates - FREE 34+ clipart resources. Leva Duell's top article generates over 40500 views. Bookmark Leva Duell to your Favourites.

Reet.nh2009 has sinced written about articles on various topics from Site Promotion, Web Development and New Jersey SEO Services. http://www.instant-video-streamer.com http://www.video-web-wizards.com. Reet.nh2009's top article generates over 18100 views. Bookmark Reet.nh2009 to your Favourites.

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