Email marketing isn`t always what it`s cracked up to be.



At least when it comes to network marketing. It`s still

effective. It`s still inexpensive.

But the results just aren`t as high as they used to be.

All those email filters. Over quota inboxes, and just plain

competition. Those mlm leads you bought are just not reading

your messages.

Even if they are double optin. Even the leads that have been

prequalified. Even the ones that were phone surveyed.

Yes, they wanted information about network marketing. They

really did. But they are getting much more email than they

expected. So they start ignoring it, if they get it.

But not to worry.

Anyone with a calculator can figure out that if you buy "x"

amount of leads and put them in an autoresponder, "y" amount

of prospects will join your business. Pretty much day in and

day out.

You`ve heard the saying: "It`s a numbers game". So let`s get

bigger numbers.

There are many factors involved when a person actually decides

to join you and your business. But two of them are trust and

timing.

When someone joins your business without getting to know you,

that`s timing. Timing rarely happens. Our leads, even our hot

prospects, are so busy they just don`t have time to start

today.

Tomorrow. or next week, month... Whatever. But not today.

Maybe they are having a bad hair day. The wife is yelling, or

they got chewed out by their boss. But for whatever reason, the

day your email arrives in their inbox...

That is not the right day. Maybe the next letter will be, if

they read it.

Don`t settle for "if".

Those of you not familiar with the latest on network marketing now have at least a basic understanding. But there's more to come.

Offer them a free newsletter. Offer them something they

will want to read. With a newsletter you can build a

relationship with your leads. You can be at the right place

(their inbox) at the right time.

There are many networkers doing this and having great success.

But let`s take this a step further.

MLM newsletters about making money in a business, or on the

Internet are effective. But there are tons of them already.

You will get some of your leads to subscribe to that type of

newsletter. But that will only capture the interest of one

particular group.

What else can you offer?

What are your hobbies? What experience do you have that others

would want to know about?

Just about anything.

For example are you a good golfer? You could start a

newsletter offering golfing tips. Or how to deal with teens.

Or dieting or any other interest you have.

Anything that interests you will interest someone else. And

if it is interesting, your leads are more likely to read it.

Writing about something you enjoy is easy. No sales letter is

required. Write your golfing tips as if you were explaining to

your best friend how to improve their game.

Write as if you were telling your sister how to deal with her

teenager. Write as if you were...

You get the idea. Spend a weekend and write up a few articles

on your favorite subject and put them in an autoresponder.

Offer your newsletter to your leads. Be a real person to them.

Develop trust. Make them feel you are there *for* them. And

once in awhile "mention" about your business.

Repeat this with a newsletter on a different topic and create

even more relationships. Being at the right place at the right

time with even more people.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.