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Do You Underline Article Titles

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I belong to some article announcement email lists, and I assure you that 90% of article titles (your competition) range from unintentionally humorous to pathetic.



Here's a small sample, author names removed to protect the guilty, from just one day:

"Extreme Sports: Are They Worth The Risk?" -- This is not bad, but the author is trying to change the reader's priorities rather than help them. "10 Easy Ways to Minimize the Risks of Extreme Sports" would be helpful rather than preachy.

"What Is A 'Dot Net' And Should I Install It?" -- Who cares? For what? Try: "How Microsoft's .Net Technology Can Help You Run More Useful Software Programs on Your PC."

"10 Ways To Increase Your Blog's Pageviews" -- good one!

"Interior Designers Expand Your Advice to the Exterior" -- I don't even understand what this one is supposed to mean.

"The Power of Affirmations and Music" -- the power to do what for me? A benefit is implied but not made explicit. Don't make readers have to guess at how you can help them -- telling them is your job.

"Why Should You Get Life Insurance?" -- this question is structured to make me say, "I don't know, so I better find out why." But without the promise of a benefit, I just say, "Who cares?"

"What Is Keratoconus?" -- who cares?

"Where's the Beef?" -- Where's the benefit?

"A Lot Of People Could Use The Convenience Of A Money Transfer..." -- I certainly could. If I read your article will you transfer some money to me?

"Wells Fargo Enters Payday Loan Business" -- sounds like a press release, not an article telling me something that will benefit me.

"Everybody Can Garden With Containers" -- So what?

"Transfer Made Easy Through Heavy Transport" -- Do write titles that at least make sense.

"Great On Weddings" -- What's great on weddings and why should I care?

"Mitral Valve Prolapse (MVP) - A Heart Condition" -- Where's the benefit?

"Radical Muslims Run Afoul Of Kant's Categorical Imperative" -- maybe it's about our newest weapon in the War on Terror.

Did you notice that article titles in the form of questions usually provoke you to say, "no" or "so what?" or "who cares?" What lesson can you learn from that?

I swear, this was just a random sampling from one day. I couldn't have made them up if I tried. (And no, I don't know what "keratoconus" is, and don't care.)

Make the benefit of your article clear to the reader and you'll be ahead of 90% of article writers.
Do You Underline Article Titles
Article submissions will be rejected by the article directories. Or if approved, nobody reads the title. And if someone reads the title, they don't follow through. And even if they follow through to the end of the article, they don't click on the links in the author resource box. And if they don't click, we know we've lost the visitor. So what's the point of submitting so many articles if we can't get an interested prospect to click through to our site? Article marketing then becomes a waste of time, effort, energy and resources. Surely, it is beyond the scope of this article to tackle all these mistakes at once. So let's just zoom in on one, for more detail visit to www.instant-video-suite.com and talk about writing great article titles. That means choosing a title that is specific, and not too general. For example, instead of choosing a title like "Grow Green Apples", choose a more specific title like "How to Grow Green Apples even if you are a Complete Dummy." There are a few things that go into choosing a great title. Let's break them down one by one. First, an article title that is too general will most likely be chosen by someone else, and submitted into the article directories.

As an active practitioner, I've seen many inexperienced article marketers submitting a large number of articles, thinking that they will see success just because of the sheer number of articles submitted. They are in for a rude shock. g. Let's spend a little time to talk about the consequences of article marketing when done wrong. First, when implemented incorrectly, article marketing is simply a waste of time. Time, being everyone's most valuable resource, once wasted cannot be recouped. Time of the Internet business owner is even more valuable, since the same time slot can be allotted to other important tasks such as product creation, research, for more detail visit to www.create-video-product.com supporting customers and so on. So if the Internet business owner wants to go into article marketing, he wants to make sure that he does it right so his time is not wasted.

Most article directories automatically reject duplicate article titles. So the submission can't even go through. If you're using article submission services, it would have been a wasted effort. Secondly, if your article title is too general, chances are it'll be competing with millions of other search results in the search engines. This will hurt your chances of getting your articles to rank well in the search engines. Your goal, at the end of the day, is to acquire targeted visitors. So it's certainly alright to keep your article title specific, even though there are generally less searches for specific keywords. But remember, the more targeted your visitors are, the more likely you're going to convert them into customers. Finally, an interesting article title will beat a general title any time. Being more specific, it naturally attracts more eyeballs and attention. So instead of seeing something like "How to write", visitors now see something like "Seven Amazing Tips on How to Improve Your Writing." The key is to get the visitors to read the articles once they found them. Once that is accomplished, you have half the battle won.
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