As a matter of speaking, marketing experts belong to two different schools of thoughts. The first kind, ideates product mix, assesses the volumes and their penetrating abilities (market surveys don't matter at this stage for them), and creates a trend for their merchandises. An astute marketer is quick to feel hints much before the rest in the trade. They feel restless till the creations meet their hopefulness. And then there come the followers; some of them succeed to a fair level briefly and some of them even step aside and find their niche. It is here that the secret to the resounding success of Nike Dunk SB lies. They don't rest until products are made to their entire satisfaction.



Formula for the success of Nike Dunk SB is fabled. The sneaker was presold much before its launch. Then you back it up with some innovative promotional chutzpah to match the company and products? position and lastly, mesmerizing products that help hold fast to sustainable market commitment. As they say, success leads to success, and Nike Dunk SB was in a favorable positioning to ride on the success of Nike Air Jordans. Nike Air Jordans were enjoying the lime light before the arrival of Dunks and Dunk SB on the scene.

Here you are, with the roadmap to catch up with Nike Dunk SB and a portfolio of hot products that rival even Mike; each of them able to workup stronger emotions than its previous model. You are preparing to follow the exact same steps how Nike Air Jordans made way to Dunks and in turn, it created the market for Nike Dunk SB. Keep in mind, we are just copying the tested success formula and trying to emulate the Dunk SB.

This may appear to be in poor taste, but the key to success hasn't led anyone to success. Copying the role model in spite of knowing every bit of how it did it, and despite having the resources, you have almost always settled to the second spot. You are repenting of not being able to create the hoopla Nike Dunk SB created, you failed to disturb the emotions of the younger generation, and you have no idea about the leader's next move.

Isn't it right to say that success greets the leaders only? If you somehow reach the summit copying the leader, don't you think you are again the second? It is not in copying but in leading the pack and setting goals for everyone to follow that lies the secret to the success of Nike Dunks SB. Agreed, histories weigh to an amount, but failing to workup emotions as a whole is not going to let you win the race. You get sidelined to the list of ?also ran? people.