In a way Nike Dunk SB are not the New Age Nikes you would expect to see; simple leather sneakers, to say the least. They are not even endorsed by a star sportsperson unless you thought buying a pair by a celebrity an endorsement. But what makes them appealing so much that sneakerheads don't care standing in queues whole nights for those anile sneakers with vile stripes?

Non-fanciers regard collectors as odd obsessive species, who do no good than waste money on something you wear under your feet. But a collector is unabashedly mesmerized with the dunks SB. Even if they aren't going to be able to wear them all their lives, they just pride they are amongst those who are in possession of it, so their only reason to purchase it is to lock it up.

The other face of sneaker fad is talking about them in ?sneaker lingo? which sounds strangely like a foreign language. Deadstock means a never used shoe; F.O.T.B. means fresh out of the box and so on.

Is Nike Dunk SB so brilliant? Sorry, I don't no.

It all started when Nike imaginatively signed up eight ?NCAA Division I? college teams to wear Nike Dunks which it created matching their uniforms. What followed next is history as they say. Looking at how skateboarders were falling for Dunks, Nike put together a skateboard strategies division which opined of first re-releasing a classic Dunk instead of going ahead with a new skateboard release straight away.

The skateboards division had strategies drawn up and Nike Dunk SB was released after it got major skate companies to manufacture forms for the model which was to be named Nike Dunk SB as in skateboard. The SB Dunks were sold in limited quantities only at boutiques and skate shops, to test waters. It was priced at $65, but the smart shop owners could sell them for no less than $500 in some places. However, Nike proved smarter of all by releasing only 20-30 pairs for each shop, including the specialty stores and being really selective of cities too. For example, The Pigeon Dunk SB was released only in New York, and those living far off had to get someone stand in the line. How does Nike defend this? They say they release enough stuff all the time to meet the demand. If you are desperate, you would even pay up markups.

Sneaker collection no longer remains in old era style. It has graduated to buying a pair for yourself and one to sell later to make money. But boutiques are smarter, they know they can be sold on eBay for fancy prices, and only sell you one pair.

I know a guy whose neighbors used to wonder every time a UPS truck pulled up to his door thinking that he must be in a big business of late. But the clever guy used to buy Nike Dunk SB for less than $100 and sells it on eBay for over $350, and stand in lines again to buy another pair for less! I wonder isn't there a better for sneakerheads to survive? Holy Grails! Is this how you regard the shoes you would die for?