It's hard to count on someone returning to your web site seven times – but if you get them there once, and convince them to join your opt-in mailing list, you have a standing invitation to contact them with your offers, at your convenience.
The trick, of course, is turning your web site visitors into opt-in list subscribers. Opt-in list building is easier than you think. There are a number of tried and true methods of list building that you can use – but don't be afraid to think outside the box to sign up folks who drop by your web site for a short visit.
Start with a good reason for people to join your opt-in list.
People don't join opt-in lists out of the goodness of their hearts – they opt in because you're offering them something of value. What have you got to offer?
• Get a 10% discount on all purchases over $25 – exclusive to members of our mailing list!
• Find out about our newest products through our opt-in mailing list!
• We'll keep you up to date on the latest developments in [insert your field here].
• Special discount prices and offers exclusively for members of our mailing list.
Get the picture? You're not saying, “Hey, can I keep bugging you to try to sell you stuff?” You're offering a service – “I'll let you know when I've got good stuff you want to buy.”
Post the invitation to join your opt-in list prominently on your web site. Simple list building truth number one is that people can't join your opt-in list if they don't know about it. Put an invitation to join your email list on every single page of your site – and make the invitation enticing.
Practice opt-in list building everywhere.
Include a short invitation to join your opt-in email list as part of your email signature so that it goes out every time you email someone. If you do a presentation or event, personally invite participants or booth visitors to join your opt in email list.
Bribe people to sign up with a free gift.
Bribery is a tried-and-true fast list building technique and website promotion tool. Selling weight loss products? Put together an e-book of weight loss facts about nutrition and offer it as an incentive to sign up for your opt in list. Be creative, and watch your list grow like a weed.
Offer incentives for referrals.
E Mail Mailing List
1. The most obvious thing to avoid at all costs is spamming. Never ever send spam to your list. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails.
With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many e-mail accounts with promotional mail. It would be a wise Internet Marketer who kept well away from going down that route.
2. Take notice of emails that bounce, or are undeliverable. Clean your list, and avoid sending emails that bounce back. However, there are certain times when the Server is so exceptionally busy that emails will bounce, so you can try again later. Sometimes emails bounce because the recipient's inbox is full at the time.
The reason that emails bounce back consistently may be because of an invalid email spelling. Ensure there are no obvious errors (e.g. an email address spelt with .con instead of .com) or perhaps the address has been erased. Its good practice to manage your list carefully, and to erase any email addresses that consistently bounce.
3. Be sure to provide an unsubscribe link in all your emails. It is always of extreme inconvenience and annoyance to be on a list and unable to get off it, if needs be.
If a customer unsubcribes from your list, do respect their request. If you continue to send them emails you will be sending them spam mail, and could be reported. When you are reported as a spammer, you can get into a lot of trouble. You could be reported to the authorities and blacklisted by the Internet service providers. You will then lose many subscribers and many more potential subscribers.
4. Controversial issues should always be avoided.
5. One very obvious point to remember is to avoid always selling to your subscribers. Potential customers will quickly get very fed up when they see each and every email coming in trying to sell them something. It's a sure fire way to get many more people unsubscribing, and a list that quickly reduces in size. Keep your list clean and manageable.
6. Points to remember:
? Never send spam.
? Never send illegal emails.
? Never send pornographic or shocking or disturbing material.
? Keep out of trouble and potential run-ins with the Internet Service Providers.
? Keep your business operation clean and legitimate.
? Keep your reputation sparkling clean.
Remembering the above will help you keep a happy and healthy relationship with your subscribers, and to stay within the boundaries of the Law.
Both Shon Christopher & Ron Woodham are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ron Woodham has sinced written about articles on various topics from Internet Marketing, Marketing and Cars. Ron Woodham retired at 65 and set up his own Internet Business. He spent 9 months teaching himself how to create and build websites from scratch, and now shares his knowledge through his Building Blocks for Beginners.Visit his website. Ron Woodham's top article generates over 2900 views. Bookmark Ron Woodham to your Favourites.
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