After many years of observing the MLM Marketplace, I have noticed that there are many mistakes that MLM didtributors make. These mistakes are not because the Mlm'er is stupid.......it is simply because in most cases they only follow what their upline or MLM Company tell them to do. They are only following the directions of those above them.



Probably the overwhelming reason why most people fail in a Network Marketing Business is that they are told to approach their "warm" market; otherwise known as friends and family. You are told to make out a list of people you know and contact them about "the Business". This is a surefireway to fail. Most people you know are not interested in starting a businessand they certainly are not interested in "bugging" their friends and relatives.Instead of doing this and ifuriating your friends and relatives, you should talk ONLY to people who have an interest in starting their own business. Check with your Upline and try to find about Lead Companies and the services they offer

Another mistake most MLM'ers make is to believe all the Hype that abounds in the MLM Industry. "Retire in 6 Months", and "Join Now and get all my Spillover", are commonplace. There are NO shorcuts to Success in the MLM Industry and it certainly does not happen overnite. When you see people touting their success as being Overnite, it is in most cases because they have spent the last couple of years building a list or transferring a prebuilt downline from one company to another. If you are just starting out you must first build a foundation of core distributors and this takes TIME. Be patient, stick to a plan, and you will be successful. Don't deviate or join company after company.........even the most seasoned professional will find it difficult to work with more than one MLM company.

A common mistake is the choice of company or products. There are many different estimates, but there are probably 15 million MLM distributors in the USA and it may grow by 5 million more distributors 5 years from now. You might think that this is a huge market, but one very major dynamic has changed. Up until about 1990, there were maybe only about 100 viable MLM Companies. When we look at the present situation, there are literally 1000's of new MLM Company startups yearly.

The available base of 15-20 million distributors fighting it out over 1000's of companies has actually shrunk the market and made it more difficult to promote. My solution is to promote a company that caters to all of the mlm distributors; not just the few who might be interested in the latest jungle juice.

I know you can see where this is leading to. Be just like the merchants in 1849 in California, You need to sell the "picks and the shovels" the MLM distributor needs. This way you can market to everyone involved in the industry, not just a small part of it. The Gold Diggers rarely got rich, but the merchants nearly always did.

You CAN be successful in MLM. Just don't make the Mistakes listed above, and you will have a greater chance at having a successful MLM Business.