A good lead capture page is essential in order to get more leads it can be the difference between success and failure in an online business. It's all about getting those leads. So what does a lead capture page do? Well it provides information about you and your product and hopefully entices your prospect to give you their details and hence become a lead.
There are several key aspects to creating a good lead capture page. I will deal with the actual content of the page here rather than how to make the page using html or frontpage , Flash etc.
The first aspect is a good header or title. This is one of the most important parts of your page as it's the first thing your prospect will see and has to grab their attention and make them read more or they will just click off and onto something else and you've lost your opportunity. something like "Systems Work - People Fail - You've heard the success stories - Now it's your turn to become one" It's a bold statement that is not self explanitairy but is entriging so entices the customer to read on to find out what its all about. Also it mentions that it's their chance to be a success and who does not want that.
The second aspect is that you need to tell your story. In order for the prospect to connect and identify with you it needs to be personal. The prospect needs to feel like they are getting to know you at the same time as getting to know about you opportunity. There are tools that you can use to help with the connection you need to make with the prospect. A video is great as the prospect can see and hear you so they feel more of a connection. A photograph also works really well especially when coupled with a voice message is almost as good as a video. The connection is really helped by tones and expressions and general body language.
The third aspect is that you need to have the lead capture section where the prospect will enter their details (usually their name and email possibly with a phone number) It is essential that in this section you have a call to action. In other words a statement that tells the prospect what you would like them to do next. Like "Enter your email here" - You can back this up with a message in your voice or video message. Something like "enter your email and I will get straight back to you with all the details of exactly how I make money"
The colours that are used on the page are also important. Generally a dark blue background with a white column in the centre with black text on and a red title work best but play around with the options and fonts to see what works best.
Once you have built you lead capture page you should go through a testing process which is often refered to as split testing. The purpose of this is to refine your page to see what is working best. The principal is that you should send traffic through two versions of the same page and see which works best. You can yest two pages at the same time and there are various tools available to help with this. If you google "Split Testing" there are several listed - Including googles own tool. It is best to change one small item on the page to see what works best. Even the smallest changes can make a difference - start with the Header or Title as that is the most important part. Try changing the Colour or the Font of the title - Put some traffic through both pages and see which one converts click to leads the best. Make a small change to the best page and start the process over again. This way you can gradually refine your page to see what works best.
Free Lead Capture Page
Do you reckon it's true? Okay you're not up on this web stuff. You've heard all about the marketers who preach this build your list build your list stuff like your life depends on it. Ok maybe not your life but marketing career. It's a bit of pain when you read it all over the web. On every other Blog and forum. For more details www.autoresponders-unlimited.com In every Ebook. Have it drummed into you at the seminars and webinars, and whatever 'ars' I've missed out.
Seriously though, I can understand why newbie's to this online business give up. There is so much information spinning around your head, it's enough to paralyse you with 'information overload'.
I am a firm believer in building a list though (stating the obvious by now).
People know alot about driving traffic, but they don't push the traffic. Why? Probably because the technological aspect of creating a Lead Capture Page with an opt- in form seems so arduous and they haven't got so far as to seriously plan traffic generation because of course, you need a site, funnel to start collecting names and emails.
I can really sympathize with people in this situation. It used to paralyse me too. The idea of creating a tasty looking squeeze page was either for web designers or folks who had the dough to outsource that work.
If you have money in abundance then fine. If you don't, then you seriously need to concentrate on the basic technical aspects of creating a basic Lead Capture Page. If you want to learn to create a good basic webpage, Google it, take a look on Youtube for some tutorials. There's an abundance of resources out there, and free ones if you look hard enough.
Personally, as a former technophobe, I found my way through the dreaded html, and found a method to put together an attractive looking Lead Capture Page in a few minutes.
Once you have that down to a tee, driving traffic is the interesting part. That is when you have a system in place. For more details www.email-auto-format.com Rinse and repeat. Rinse and repeat. Traffic generation is the bread and butter stuff of marketing and when you start making commissions while you're asleep or out at the cinema, I can't tell you how overwhelming that feeling is.
If you want to follow Dal Kheras method in creating outstanding Lead Capture Pages in minutes, without the need for any web design
Both Michael Goodchild & Raj Kumar Sharma are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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