There are a number of myths related to internet marketing that need to be addressed. These misconceptions are indeed an obstacle and may well thwart your business from generating a significant profit if you do not understand the fallacies built up around the use of opt-in lists.



Myth Number 1: Not everyone uses e-email

Almost every person in the globalised world has access to the internet. In reality, virtually every literate individual has access to e-mail. The simplicity and availability of e-mail allows users around the world to stay informed and remain in contact. This is why e-mail marketing has become one of the foremost marketing tools adopted by businesses the world over. This is evident in the numerous entry forms available on the internet, asking users to opt-in before processing the various transactions and page requests. The fact is that e-mail is a successful online marketing tool.

Myth Number 2: E-mail campaigns may offend people

The easy way to ensure recipients of your e-mail marketing campaign are not offended is to ask their permission. By utilising only permission-based advertising, you will reach an audience who has signed up, or opted-in, to receive such advertising campaigns from you. Everyone becomes a winner.

Myth Number 3: It makes no sense mass e-mailing so many people

By filtering your opt-in subscribers through their profiles, you can ensure that your e-mail campaign is limited to those that may offer your business better metrics and a higher return on investment. By not sending e-mail campaigns to those who do not fall under your target category, you are only targeting those who might be interested in what you have to offer.

The truth about building opt-in lists

Having cleared up any confusion relating to myths about e-mail marketing, you will now find out how to benefit from utilising e-mail campaigns through opt-in lists.

Building an opt-in list may not be as easy as it seems for the novice. The following information and tips allow you to succeed in your e-mail marketing campaign.

1.Strategic Data Collection

By understanding your audience you will be able to launch strategic marketing campaigns. Information gathered voluntarily from your opt-in users should include their full name and e-mail address, as well as more precise information relating to demographics. Ensure that opt-in profiles are regularly updated to ensure the relevance and success of your e-mail marketing campaigns.

2. Implementation

There are numerous methods and programs available to facilitate the collection of data for an opt-in database. Building an opt-in list no longer has to be laborious and specific information can often be retrieved with a few clicks of a mouse.

You should also utilise technology to track your e-mail marketing campaign and ensure its effectiveness. The results from tracking your current campaign can help to make other future campaigns more effective. You should also closely monitor the high traffic users within your opt-in database and note their activity and interests for successful future campaigns.

You don't need to blow the budget whilst leveraging various online channels. The following tips provide you with information on how to maximise the success of your opt-in list:

1. Make the best use of your web site

Your web site is the perfect data collection tool. Add a form inviting visitors to consent to receiving e-mail marketing campaigns and offers.

2. Make use traditional advertising mediums

This includes the use of brochures, direct mail, print advertisements, radio and television. Always ensure your web site is legible and visible throughout any advertising campaigns. Inviting visitors to the site for the purpose of offering more information is an ideal tool for increasing opt-ins through sign-ups for offers and other campaigns. Free e-newsletters, or e-blasts, and reward programs draw loyalty and return users to your site.

3. Maximize your sales force.

Your sales force can maximise your return on investment by utilising e-mail as a form of correspondence. By strategically providing the option of special offers and programs through e-mail, your team is able to increase your opt-in numbers.

4. Don't make your point of sale pointless.

Employ every available space. High footfall locations such as the area around cash registers can be a great way to increase your opt-in list. By offering the opportunity to receive further information on special offers and incentive days, you can draw in greater numbers of opt-in consumers to your list.

5. Conferences and trade shows

Through offering the opportunity to ?win it big? in a sweepstake you can increase your opt-in list greatly. It is important not to apply too much complication and too many questions to the form that might deter interested parties from submitting their details. You don't want to frustrate your audience and you certainly want to gain their trust, so keep the forms as simple as possible.

Armed with this knowledge of opt-ins, you can confidently increase the success of your marketing campaigns through building a business opt-in lists.

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Good Luck!

Jeff Spires