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Free With High Quality

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Have you ever heard of the following phrase, "facts tell, stories sell?" Well this is certainly true when it comes down to marketing your products and services. While it's important to identify what it is exactly your product or service does, if you want to make lots of sales, its just as important to include powerful testimonials in your sales process.



So what is a testimonial exactly? A testimonial is a story provided by a third party person or company saying good things about your product or service. For example, have you ever seen one of those infomercials for an exercise product? They always include testimonials displaying both the before and after images of using the product.

Why do testimonials work so well? They work because people tend to believe a 3rd party person more than they believe you. The reason why is because you have a financial incentive to tell me the product is good because if I buy it, you get paid. A 3rd party person has no financial incentive to say good things about the product. Therefore, the only reason why they would say good things about the product is if those good things were really true.

So how do you get testimonials for your products?

One of the most effective ways to get testimonials for your product or service is to provide a free copy to a few of your target market prospects in exchange for a testimonial. While this might cost you in potential sales, this strategy will more than pay for itself for years to come in that it will allow you to launch the sales of your product with testimonials. This is a win win for all parties involved. Your prospects get a great product for free and you get great testimonials that you can use for your marketing.

If you have a product that you have already made sales for in the past, one way that you can get testimonials is to contact some of your previous customers. Ask them what they liked about your product and then ask them if they would provide you with a testimonial. John Reese, the author of a home study course called Traffic Secrets (which is unfortunately no longer in print) implemented this strategy after he made some initial sales of his course. He sent an email to all of his customers asking them if they wouldn't mind sharing a testimonial as to how this home study course helped them in their business.

As a result of this strategy, John Reese received HUNDREDS of testimonials about the quality of his home study course, as well as the positive results his students achieved as a result of applying what they learned from the course. He then turned around and displayed many of these testimonials of the sales letter of the web site he promoted the Traffic Secret course on. Regardless of what your product or service is, you can use this exact strategy.

By using testimonials in your marketing, you would be amazed when you see the results it gives you. Try it. Build a page with testimonials and then one without a testimonial and measure to see which page has a better conversion rate.
Free With High Quality
Do you participate in a program such as Google Adsense or Yahoo Publisher's Network? If so, you are essentially known as an affiliate. As an affiliate, you hope that visitors will click on the advertisements that are displayed on your website. If and when this happens, you get paid. As nice as that sounds, internet users must first make it to your website, before they can click on one of your advertisements. With an unlimited number of websites to choose from, getting traffic may seem like an overwhelming process. While it can be, there are a number of ways that you can successfully increase your traffic, and, in turn, the amount of money that you can make as an affiliate.

As an affiliate, your goal is to receive website traffic. While any traffic is better than no traffic at all, you may want to aim for high quality traffic. High quality traffic includes internet users who are looking for something that you have, whether it is information on working from home or caring for a sick pet. High quality traffic also includes internet users who are likely to click on your advertisements. This, in a way, relates to you and your website having what they want.

One of the best ways to get high quality visitors to your website is to have high quality content. With website content, many of us only associate content with search engine rankings. While high quality content is an important part of search engine optimization, SEO, it can and should be used for more. The majority of internet users actually read the information that they find online; therefore, there is a good chance that your website content will actually be read. Having interesting and easy to read content will ensure that your visitors don't take one look at your site and then leave. It is also important to note that high quality content is likely to attract better advertisements.

The design of your website is also important. In fact, it may be just as important as your content. You want your website to look professional, attractive, and appealing. Unfortunately, there are many webmaster who mistakenly believe that their websites need to be flashy, literally. Although flash intros are neat, you might be surprised to hear that many internet users don't like them. In fact, a large number of internet users are known to avoid these sites, especially if they do not have a ?skip intro,? button. You will want to go with plain, simple, yet professional. If you need assistance with the design of your website, you may want to think about hiring the services of a professional web designer.

In conjunction with the design of your website, it is also important to examine your ad placement. Where your advertisements are displayed will have an impact on how often they are clicked. If you are a Google Adsense member, you should have access to what is known as a ?Google Heat Map.? This helpful map gives you suggestions on where you should place your advertisements. Following this outline or a similar one will increase your chances of clicks. If you choose not to use Google's map, you will at least want to remember to keep all of your advertisements above the fold. Your site visitors should be able to click on your advertisements right a way; they shouldn't have to scroll down to do so. In fact, if you have poor content on your site or if your site's layout is unprofessional, your visitors may never even scroll down to see your ads.

As it was mentioned above, all traffic is better than no traffic at all. However, as you can see, it is relatively easy to aim for high quality traffic. That is why you are urged to target those that may help you generate income.
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Both Mark Garland & Tim Mclendon are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Mark Garland has sinced written about articles on various topics from Internet Marketing, AutoResponders and Internet Marketing. Mark Garland is an upcoming Internet marketer who has been helping many people increase their online presence and income. He is the owner of Analyzed Marketing Solution. Mark Garland's top article generates over 18100 views. Bookmark Mark Garland to your Favourites.

Tim Mclendon has sinced written about articles on various topics from E Books, Affiliate Programs and Internet Marketing. Tim McLendon is owner of BandoMarketing.com and writes on tips to improve your Internet Home Based Business.. Tim Mclendon's top article generates over 2400 views. Bookmark Tim Mclendon to your Favourites.
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