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From Door To Door

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I recently read an article in Realtor Magazine entitled “Building Relationships." In the article it talked about prospecting that works; specifically doing door to door marketing. Marc, who is the real estate broker, is the agent who has knocked on a number of doors. He delivers a pen with his slogan on it to the people that he meets, and leaves a key chain on the door where the home is empty. He has been very successful and many people are recognizing him in the area. The agent they featured in the article was Tim Baker. Tim goes door to door and hands out loaves of bread to thousands of clients. He gives out bread so that people will remember his “Baker" last name.

Since reading this article I have decided to take up door to door again. My first summer in the business, which was a year and a half ago, I did many hours of door to door because I didn’t have enough business to keep me busy. I ended up getting 3 listings and closed two sales because of the work I did that summer. It is a different way than normal to prospect but it can definitely work.

The one thing that bothered me about this article was that both these agents spent a lot of money on the products that they handed out. Each pen cost $2.00 for Marc, and the loaves of bread were likely around the same price. As a fairly new agent in a slow market it is not easy to come up with the money to hand out free gifts. I got the feeling from reading this article that going door to door can only be successful if you give something expensive away. I on the other hand had a lot of success introducing myself, telling others about the market, and then asking for referrals. I understand that people really enjoy getting free stuff, and that may be the best way to have success in door to door prospecting, but it is not the only way to do business.

In the article it stated that Tim Baker makes $9-$10 on every dollar that he spends on door to door prospecting. To do this however, you need money to begin with. If you spend $200 on pens that leaves you with only 100 pens to go door to door with, it may not be enough. I want to encourage everyone who has a smaller budget to get out and prospect by going door to door. You do not have to spend a lot of money, rather you need to be persistent and be willing to accept rejection. I do not doubt that giving away free items will work, but it is not the only way to succeed.

From Door To Door

Zoomin Groomin is a full-service grooming salon on wheels, where pets can look out the window of the state-of-the-art van and have the peace of mind of seeing their home while they are pampered with a luxurious hydrosurge therapeutic bath, fluff dry, hair trim and styling. Ear, teeth and nail maintenance are the finishing touches. Only the finest natural products are used and each pet is given individual attention.

Annalee Cardillo, a resident of Silver Spring, is the new owner of the Zoomin Groomin franchise, which will be operated by groomer and manager, Dawn Meade.

Ms. Cardillo, a businesswoman with a Master's degree, intends to remain working at her current job in sales and marketing in the corporate world. Ms. Meade, a professional certified groomer, will oversee Zoomin Groomin operations. Ms. Meade attended Virginia School of Pet Grooming and received a certificate from the state. She is a resident of Gaithersburg.

"As I'm growing towards my retirement years, I wanted to invest in something that would bring in extra income and the Zoomin Groomin opportunity was an ideal fit," explained Ms. Cardillo. "I was very fortunate to find Dawn, who has strong management and marketing skills, to oversee operations. Dawn is knowledgeable, compassionate and really great with animals. She's gifted - even with difficult animals and handles them very well."

Besides customers in single family and town homes, Zoomin Groomin will also cater to pets (and their owners) residing in retirement communities, assisted living communities, apartment and condo complexes.

"Our furry clients receive the royal treatment in our fully equipped, state-of-the-art, climate controlled van. Because we go to their homes, the grooming process is streamlined, pets aren't getting stressed out like they would waiting around in a cage at a grooming salon and we dote on them. By making pets as comfortable and happy as possible, grooming becomes a very positive experience," noted Ms. Meade.

Zoomin Groomin Mobile Pet Spa corporate offices are located in Norwell, Mass., and franchises are currently available throughout the U.S.

For more information or to schedule a grooming session for your pet, contact Zoomin Groomin Toll Free at 1-866-50-GROOM (1-866-504-7666).

About Zoomin Groomin

Zooming Groomin Mobile Pet Spa, with corporate offices in Norwell, Massachusetts, is a pet grooming service that provides convenient, professional, door-to-door pet grooming, and is owned and operated by a team of professionals with extensive experience in sales, marketing, management and pet care.

For more information or to learn more about their unique service or franchise concept contact Zoomin Groomin Mobile Pet Spa corporate office Toll Free at 1-866-50-GROOM (1-866-504-7666) or visit their website at www.ZoominGroomin.com.

Editors -

To arrange for high res jpegs or for an interview with Zoomin Groomin's founders, please contact Steve Dubin, PR Works, SDubin@PRWorkZone.com, (781) 582-1061.

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Both Luke Bouman & Nancy Sheerin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Luke Bouman has sinced written about articles on various topics from Spa, Realtor Agents and Property Agents. Visit my website for more information at Holland Michigan Real Estate. Luke Bouman's top article generates over 3600 views. Bookmark Luke Bouman to your Favourites.

Nancy Sheerin has sinced written about articles on various topics from Shoes, Spa and Makeup. Donna Sheehey. Nancy Sheerin's top article generates over 3600 views. Bookmark Nancy Sheerin to your Favourites.

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