Why should you offer the convenience of in-store banking to your customers? For the simple reason that an Automatic Teller Machine will also provide you with more convenience as a store or business owner. By buying an ATM, you can increase your profits with little effort, attract more customers, keep regulars coming back, and even cut down on the time you spend bookkeeping.



ATMs are guaranteed to make you money via surcharges. A surcharge is a small fee tacked onto each withdrawal a patron makes. This fee ranges from one to three dollars and, unless you choose to rent a machine, it's all yours to keep. Since maintenance fees for your ATM rarely cost more than a receipt roll once every couple of months, you'll pay off the cost of your machine very soon, and the rest is pure profit in your pocket.

If that doesn't sound good enough, its been proven that people who use ATMs are more likely to spend the money in the store they withdrew it from. Cash in a customer's hand means more in your register at the end of the night. People are also much more likely to buy on impulse and more small ticket items, than if they had access to their credit card or checkbooks alone. The option of having dollars on hand simplifies the process for both the customer and you.

ATMs have a magnetic pull, bringing in new customers who would normally waltz pass your store at any other time. Think of an ATM as free advertising. It will increase footfalls and increase new business for your store. And if you're fortunate enough to be an area that is has few other cash machines, your store has the potential to become an essential pit stop or landmark.

For those patrons who come in just to withdraw cash and don't buy from your store, you'll still be collecting a surcharge. If you have the option of providing an outdoor ATM, it will provide you with profits twenty-four hours a day, seven days a week. It's a win-win situation for you and your customers.

Imagine closing your books at the end of the day with less checks and credit card charges to deal with. No bounced checks, fees, or further action is required if more patrons are using cash for their purchases. To further encourage the use of your ATM and cash in general, you could do what many stores are now doing and opt for a nominal charge on credit cards or offer some items as cash-only, such as lottery tickets.

If you're still unsure about the benefits of an ATM, many companies offer renting or lease options, so you can test one in your store without committing to the expense of purchasing it. Cash machines are also available in different sizes, so they can fit into any store's layout and size. Some of the newer ATMs even have advertising space for sale on them, when not in use by a customer. You could even get a machine that prints out coupons for products available in your store and entices customers to put the cash they just withdrew back into your business. There's no reason not to invest in a cash machine for your store Savvy business owners know that buying a cash machine for their store is a great way to boost sales and profits.