With Google recently releasing the actual search volume numbers for keyword searches on their network, a whole new, and old, ballgame is in play again. For almost two years now, ever since Yahoo shut down their popular keyword tool, there hasn't been exact data on how popular keyword terms are on the main search engines, especially Google!
Now that Google is providing the world with monthly search totals by keywords, search engine marketing will become more exact, much like it use to be when Yahoo's tool was current and active.
In your Google Adwords account, click the Tools link and then select Keyword Tool. You'll now see a box that where you can type in the keywords that you want to research. If you leave the Use Synonyms boxed checked, which I recommend, you'll receive many different keywords variations for your term that also generate traffic.
Type in some of your product keywords and select, Get Keyword Ideas. Google will then return the data for the keywords you inserted. In the past the actual search volume totals were only represented by a hard to follow sideways bar graph, but now there's actual numerical data. It's much easier to determine if the keyword Chevy Trucks get more volume than Chevy Cars and so forth. This is important for those who market online, as you want you marketing dollars to go where the eye balls or internet searchers are going.
This data adds a whole new playing field into the world of SEO, search engine optimization. There are many companies out there who up to now have been able to charge a fee for there third party traffic volume estimates gathered through who knows where. Sorry guys, but it looks like you'll need to offer other services now.
More importantly, knowing that lots of time and effort is dedicated to search engine optimization work these days, and that keyword selection is crucial from the beginning, it will be much, much more easier to get the correct keyword chosen from the start of a SEO campaign. I imagine there's quite a few people right now who are looking at this new Google data and are wanting to shoot themselves for spending so much time and effort on a keyword that doesn't provide that much volume.
Look for many new third party tools to be released now that Google is providing a critical piece of research data for us search engine marketers. I imagine that many are now in the development rooms designing the next software package that will help out many, and make them millions.
Good luck on your online marketing efforts, and be sure to apply Google's newly released search volume data. It will make all the difference in your campaigns.
Google Keyword Search Volume
Using service SEOdigger.com, when you have typed in the search field the domain name (or page address) of analyzed sites, it is possible to instantly receive the list of those inquiries, on which a web-sites are within the first 20 Google searching position. How can these data be useful for increasing of an overall SEO performance?
When SEO experts optimize site pages for the certain keywords and word-combinations, they use some actions which allows to improve positions in SERP for the all keyword list. In different cases optimization is made differently. Someone prefers to place the majority of keywords on the main page and to promote basically due to external factors, someone choose separate internal page under each keyword and carefully optimizes internal parameters: keywords frequency and density, their placing, meta-tags, etc.
However to everyone who ever tried to optimize the site by himself, it is must be known that to make it far is not so simply as it is described in many articles. Sometimes seems all is made correctly, however the expected result does not come, and site traffic by the chosen keywords does not increase. In such cases it is necessary to make audit and to analyze your actions to define, where the mistake can hide.
At site audit can help the internal statistics. In this case for us will be interest the keywords, inviting site visitors. By means of it, it is possible to define: on what keywords in fact the site has good positions in search systems.
For example, analyzing a site of automobile theme, the basic keywords for which will be ? buy tyres ?, ? buy tyres online ?, etc., at internal statistics analyse it is possible to notice, that the basic stream of visitors comes not by these (carefully, however ineffectual promoted) keywords, but by some other. For example, ? buy snow tyre cheaply ?. In this case it is possible to analyse, why this word-combination on your site takes leading positions in search systems: whether only because of its low search volume, but because yours internal optimization is more successful for just this key inquiry.
But you shouldn't forget that the internal statistics shows far from all. What can means if your site takes good positions by any keywords, however they for any reasons do not invite on a site enough of visitors, that it was possible to pay attention to them at the internal statistics analysis? (for example, one of such reasons can be unattractive snippet). Knowing inquiries on which the site is the leader, it is possible to analyse the reasons led this result. To understand why your site is the leader by just these, instead of the chosen and promoted by you keywords.
For realization of the similar analysis there is a SEOdigger.com service by means of which it is possible to define easily by which keywords a required site is within the first 20 Google searching position. That is interesting, the registered users can look results both for domain name, and each separate page. Thus, it's possible to analyse the separate page for correctness of optimization under a certain keyword. For example, if it will be found out, that the page is optimized under one keyword, and by results of SEOdigger.com takes of a good position absolutely on other keyword - it is necessary to analyse once again all parameters which could lead to this result.
B R Sankhla has sinced written about articles on various topics from SEO Articles, SEO linking and Internet Marketing. Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Ad sense, Do please browse for more information at our website :-. B R Sankhla's top article generates over 74000 views. Bookmark B R Sankhla to your Favourites.
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