Stun guns have been around for decades. They have given people peace of mind that they have a way to defend themselves if there was ever a need for it. Being approached by a stranger or having your home invaded leaves a person feeling vulnerable and violated. Having the means to defend yourself is huge. The popularity of these devices is on the rise. Part of the reason for their popularity is the new styles available that make carrying a stun gun a fashionable thing to do.

Stun gun manufacturers are changing their marketing efforts to include women. This is not a bad idea since it is women who are the most likely to purchase and use a unit for personal security. Women may now buy a product that provides self-defense in style.

Modern Choices for Stun Guns

Women no longer need to lug around a heavy piece of black equipment for protection. The new style of stun guns makes it easier than ever to carry a self-defense device without being detected. These devices are being made into cell phones, batons, pens, flashlights and rings. These modern, trendy versions are slim, sleek, lightweight and stylish. They are also incredibly deceptive. No one needs to know you are carrying a self-protection device.

The modern stun guns that are designed for women don't have to look like guns to do their intended job. Despite the fashionable look and various forms the new line of stun guns take on, they still get the job done and send attackers to their knees. They are available in a variety of shapes and even come in pink, purple, silver and metallic blue.

One of the latest gadgets to hit the market is a stun gun that has been designed to look like a tampon. The Pink Stringer delivers personal protection and be carried in their purses without drawing any attention to it. That's half the battle since you don't want your attacker to know you are able to protect yourself and get the upper hand.

Does Size Matter?

According to the manufacturers of the smaller and unique versions of the product, size does not matter. It isn't necessary for women to carry around a huge device to protect themselves from predators. Stun guns of many sizes and shapes are still effective at providing personal safety.

Currently manufactures are boasting about stun guns that resemble pens, cell phones and pagers that are said to be the smallest units on the market. As long as the stun gun gets the same amount of shock to the person on the receiving end, it really doesn't matter what it looks like.

Using Style and Fashion as a Marketing Tool for Stun Guns

Changing the marketing methods of stun guns to appeal to women shoppers was a great idea on the part of manufacturers. Women may be intimidated by traditional looking self-defense products. Changing the size and look of stun guns makes it possible for women to feel more comfortable buying and using them. Best of all, it will encourage more women to carry a stun gun for personal security. An increase of people using stun guns appropriately to defend themselves will have a positive effect and actually save lives.