HAVE YOU EVER SAID THIS "We know there are ways we could expand our business but there just isn't enought time, and frankly we don't offer everything our client'le wants." What is it that you don't offer that would help your clients achieve more of what they're after. If you don't have a mailing list, I suggest that you create one immediately.



It is one of the fastest ways to grow your business and one of the most cost-efficient marketing tools.

Another popular marketing strategy is business to business (B2B) networking through numerous vehicles such as Chambers of Commerce, formal networking organizations and professional associates. Many business strategies are employed to grow sales including: Search Engine Marketing, Internet Marketing such as online newsletters and traditional marketing such as radio, television and print.

Your networking goals should be clearly defined within your overall marketing strategy. Start by identifying the types of products or services that you don't offer that your clients consistently ask you about. So, don't be afraid to connect people together. But if you don't actually climb that ladder, you won't go anywhere.

Often clients don't recognize they have a small business networking problem until it's too late. Because they collected so many that they are overwhelmed and don't know how or where to start. Over the previose 5years I have presented to nearly 25,000 delegates and a wide variety of audiences and what I have learnt beyond doubt is that about almost all of them don't like business networking throw your fears aside its where the business is along with and the big BUCKS!

know let us pass on to off-line networking.The main benefit of BUSINESS TO BUSINESS Social Networking however is the people factor. Where you can meet the RIGHT prospective clients Not many business owners know how to get to their target market for next to nothing, but by utilizing your existing contacts that you have met through your local business networking group, it's well within reach. If you have been in business for any sufficient amount of time, you must already go to networking events if not---

Go on line and join as many communities as you can handle! meet potential new customers, distributors, or joint venture partners. You can make a lasting impression on the people that you meet by talking about what you know best, and by talking about topics that are vital to your business.

Are you unsure on how to meet "future" clients at off-line meetings? I am often accused of being an extrovert, I consider myself quite and rather shy, as I truly dislike social events and networking gatherings where I am forced to meet new people and mingle with individuals whom I don't know, but when i

first started i did what the other newbie networkers do it never fails!

Meet lots of people, hand out a lot of cards, but give before taking.In the rare situation that I might not have one, then I ask the person I meet for theirs. Make it a never-ending quest to meet others, I visit and participate in countless business networking and referral groups. Not everyone you meet will be a good resource though,but It's an excellent way to meet a lot of potential ?suspects? who have the potential to become ?prospects.I wanted everybody I would meet to know who I was and what I did, It forces you to mingle, meet someone new and a possible potential new clients. You can meet 90% of your clients this way. If you are the less outgoing type set an intention to meet just three new people and take it from there.

This type of networking is probably one of the most powerful small business marketing tools you have. Perhaps the best argument for attending networking association functions as a means of small business marketing is that your network association is made up of other small business owners just like you who are anxious for customers looking to make friends with other small business owners go they will give you a good welcome.When you look upon networking events and business functions as an opportunity to meet people keep your ears open, do some market research, and meet possible clients, it will become a joy instead of just a job.