As an advertiser you're probably tired of playing the bidding wars by being forced into paying top dollar for good keywords. This tends to be particularly true when advertising in highly competitive markets and lucrative keywords and worse yet constantly having to deal with click fraud and junk traffic that hardly converts or is barely profitable.
The good news as an advertiser is that there are lots of new players in the pay-per-click and traffic generations arenas with large and diverse enough networks of sites that can deliver a good steady amount of traffic to your sites and sales page. Here is a quick look at some of the alternatives:
The richest man in the world, Bill Gates entered head first into the traffic business with the launch of the Microsoft adCenter. Although adCenter is quickly becoming popular among former AdWords and Yahoo users and driving up prices you may still be able to place ads in some markets with good results and not have to worry about running out of traffic which can occur with some of the smaller advertising networks.
NeoEdge Networks is a rather interesting advertising solution that places your ads into online games. There are three options for placing your ad including before and after a game and in between levels. They can deliver a good amount of traffic however your product should be marketed towards and look appealing for online gamers.
A lesser known traffic network is GoClick. Using GoClick you can get incredibly cheap clicks often for pennies. However one issue is the quality of traffic can be a problem as the ads are served on game sites or other sites that may not be at all related to your keywords. That said if you are promoting a mass appeal product at a wide audience GoClick can certainly provide results.
StumbleUpon has come onto the scene in force as both a traffic provider and a social bookmarking type of site. StumbleUpon is different than other networks in that people install a toolbar on their computer and then can click on it to be directed to an advertiser's page. This type of traffic is much more targeted based on the toolbar users' past website viewing preferences, yet at only five cents per click and the ability to give hundreds of visitors it is possible to turn a profit using StumbleUpon even selling diverse kinds of products and services.
You should always keep in mind that when first starting out to limit the amount or never buy any kind of traffic for a brand new sales page or an untested affiliate promotion... You can end up blowing a lot of dough by doing this if you're not careful or lack experience using online advertising.
For new sales pages or affiliate promotions you can use other forms of free traffic generation like article marketing, forums, blogs or social bookmarking sites to test the waters and see how well the offer converts into sales. Once the offer has been tested, the sales page tweaked and converting well then delve into the PPC arena.
He Won T Leave
The idea of a paperless society has been the dream of computer enthusiasts for many years. Along with the “cashless society”, the hope that computers would replace the written word has resonated through sections of American society for many years. Although home computer usage has grown incredibly in the last 15 years making this seemingly possible in the near future, government agencies are slow to catch up. Libraries will have shelves of books for many years too come.
With home computer and Internet usage at an all time high it is no surprise that public libraries are struggling to make ends meet. Research that would have in the past required the use of a library can now be done much faster using a home PC and a few hours on Google. Couple this with the fact that library computers are generally out of date and over crowded, home research becomes the obvious choice. The Bill and Melinda Gates Foundation in association with the American Library Association (ALA) recently funded a study that shows the demand for computer and Internet services has stretched existing library resources to capacity. The study also shows that “more than 73% of libraries reported that they are the only source of free public access to computers and the Internet on their communities”. Although there is clearly great demand for these resources, there is little growth ahead. During peak usage hours it is not uncommon in some communities to have an hour wait time for computer access, and only 25% of all libraries report they have the computers to meet demand according to the ALA. Most libraries have not had a substantial increase in computers or technology since 2002.
This lack of technology is doing the most harm to the poor. Americans who have home computers and a fast Internet connection may not realize that large portions of society are cut off from the potential this technology can bring. Many Americans are now at the point where they could not imagine not being able to access the Internet, and the knowledge that would be denied is enormous. As a bastion of knowledge it has fallen to libraries to upgrade their capabilities and help more people access the information they need.
Cost is an issue in upgrading the existing public library technology infrastructure. Tax revenue is still the primary method of funding public libraries, but local government taxes have not been enough for a long time. It has become necessary to increase fines associated with library use and solicit donations in order to make ends meet and provide information services to patrons in need of a computer. Even using older refurbished laptops and desktops that have been donated or purchased has not offered enough saving to allow libraries to catch up to demand.
A new method of cutting costs and reducing computer wait time is wireless networking. By using wireless and Satellite Internet more than 17% of libraries claim they can reduce wait time by becoming a “Wireless Hot Spot” and allowing patrons to access the Internet from their own laptops as well as the library's. This solution also solves many bandwidth issues libraries are having, but not all. Considering that some libraries still use dial-up Internet access any improvement in this area would be helpful.
Both Jimmy Sansi & Jon T Norwood are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jon T Norwood has sinced written about articles on various topics from Computers and The Internet, Credit Cards and Airline Credit Cards. Jon Norwood is a founder and managing partner of Refurbished Laptops, a site dedicated to providing information regarding laptop and desktop computers as well as gui. Jon T Norwood's top article generates over 6600 views. Bookmark Jon T Norwood to your Favourites.
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