Marketers have come to understand that niche marketing is powerful and can be extremely profitable when you find the right niche to target. Some smaller players are smart enough to dig deeper into broad niches to discover smaller and underserved ones. They know that these are where potential gold mines can be found. However, not everyone is willing to think of new research methods to discover new online market niches and prefer to stick to old conventional ways.



Keyword research is a significant inseparable part from niche marketing research. Almost everyone has at one point of time used keyword tools like NicheBot, Overture, Google's Adwords Keyword research tool and even WordTracker. The basic concept is to check out the competitiveness of a keyword. With the right keyword and niche, they then use PPC or build a content website around the keyword.

Sad to say, that is not the end of your work. To really break into profitable niches, you have to research deeper. Fortunately, there are tools to assist you. If you have never come across or have the slightest inkling about using them, you are missing out big time on potential gold niches. Here is a list of 3 ways to expand your search:

1. Use popular online auctions like eBay to find out what people are selling most often, what categories are the most popular, and get ideas about the numerous sub-niches, which may inspire you for further search. EBay is a fantastic research tool, because it offers lots of useful data to its sellers, including the most demanded categories and products, items which get the highest bids, average start and sold prices on particular products, top keyword searches, etc. In fact, you can even get a prognosis on what is likely to be hot with customers in the future! You just can't ignore this wonderful research opportunity in your niche marketing.

2. Other websites such as social networking sites like Groups Google and Meet Up are fantastic places also to find out what are your prospects' interests. Even in forums, read what people are writing about and see what the categories that get the most attention are. This can really reveal a lot about niches you may have missed out previously.

3. If you already have a broad niche in mind, but want to narrow it, search for the news on your topic and see what the top viewed pieces are. Use the same tool (if available) on the websites offering a variety of information on your topic - look what articles get the highest number of reads.

The list goes on. There are many other websites online that can be used as your niche marketing tool. As long as it is getting a lot of attention, there are telltale clues you can pick up on the favorite topics. Add these sites to your research arsenal. Be creative and innovative when conducting market research. By doing things differently from other niche marketing competitors, you are one step ahead of them!

Take a look at a powerful tool mentioned in my income blog that can be used to build income pumping websites based on these topics discovered from your niche marketing research.