One of the greatest income opportunities on the internet is Google Adsense and knowing how to find the greatest keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high return, low competition keywords in your ads really is the trick for making Adsense payoff big amongst other income opportunities.

By simply trying out the following, you will find Adsense keywords that are both returnable and low competitive giving you the greatest income opportunities. This process makes sense once you analyze and try it for yourself even though it may appear to be lacking on the surface. We are talking about Adsense.

Step 1 Find keywords in your field that have high Cost-Per-Click value. To start finding your keywords, use the Google Adwords keyword tool or other tools to provide you with a specific list of keywords for your niche. These keywords should be then saved into a spreadsheet program as a csv file. Next, copy and paste the keywords into Google's Traffic Estimator and to do that, you will need an Adwords account. An estimated clicks per day and the average cost per click (Cost-Per-Click) for each keyword will be provided to you by the traffic estimator so that you can uncover your greatest income opportunities. You should then copy and paste this information back into your spreadsheet for future reference.

Step 2 To get an estimation of your maximum earnings per click, multiply the average Cost-Per-Click by 30% so that you can determine the greatest income opportunities. You will observe that the higher the average Cost-Per-Click, the likelihood of a higher Cost-Per-Click for the 2nd - 8th positions will be greater too. High average Cost-Per-Click and consistently high Cost-Per-Click value for the initial positions past the 3rd positions are crucial in getting high click earnings as an Adsense publisher.

Step 3 If there is a big drop going down the positions of keywords, returns will suffer. You need keywords whose values change only a little going down the list, so use an internet tool to help estimate the first eight Cost-Per-Click values and compare them. Use the ones that remain close in value as the greatest choices and, thus, the greatest income opportunities.

Step 4 Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his ads, these ads will be the Adsense ads someone else is displaying on their website.

Step 5 You should be able to compare the ads that you had found in step 4 to ads produced by using a keyword check function too that can be easily found on the internet. If there is a close match in the advertisers found in this result and those of step 4, this reflects the likelihood of a returnable keyword and better income opportunities.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be returnable or one of your greatest income opportunities.

Step 6 Next step is to generate traffic. Use the keywords in your Adsense ads that scored well from all the above evaluation if you have decided to get increased viewings using the Adwords approach. Then, use lower cost per click keywords in your Adwords ads. You overall return can be computed by taking the difference of the cost of the click you pay on your Adwords word and the earnings of the click on your Adsense words.

In order to use search engine optimization techniques successfully, you have to pick keywords with the highest KEI to drive traffic to websites where your ads are as these are the greatest income opportunities. KEI can be calculated by taking the ratio of the number of searches for a keyword to the number of competing sites having the keyword.