As your domain name is the name and address by which you're known online, it's the basis of your online identity. So it's important to create the right domain name for your business. First we'll look at how to choose the right domain name for your business from various companies who offer domain name registration in the UK.

Your domain name must be unique. Other than that, you have a lot of leeway in your choice. When you go onto any domain registration website, it would prompt you with a choice of similar possible web domain registration options. It can be anything between 2 and 67 characters long. Only alphanumeric characters and hyphens are allowed. Hyphens are not allowed at the beginning or end. You can use upper or lowercase characters, but it's best to stick to lower case. If you were to choose longer domain names, sometimes you would be able to buy them from cheap domain registration companies, or if you were to buy a complete web hosting package, the domain registration company could offer you free domain registration.

Next you have to choose a top level domain (TLD) which is the extension at the end your domain name. Your options are .com, .net, .org, .info, .biz, .ws, and country-specific ones such as .uk. Most experts recommend going for .com or your country specific extension.

So what makes an effective domain name? Firstly it shouldn't be too long as you want your customers to remember it easily. There's less chance of someone making a mistake when typing it into a browser. If your company name is well known, you could incorporate that into your domain name. However, the trend nowadays is to base domain names on keywords relating to your product or service. This is a key component of search engine optimisation and search engine marketing.

After choosing your domain name you need to check if it is an available domain registration offered by any web hosting company. Many domain registration companies offer this service free of charge on their web sites, where you can get sometimes also find free domain registration. You simply enter your chosen name and it will search the domain registration databases and tell you if that name has been taken. If so, you can tweak it and check the new version for availability. Cheap domain registration is available by companies that include their company name in the URL, at times; it is possible to get them free from free domain registration companies. Domain hosting registration is a simple process, this can be done within minutes on any domain registration website and you could be online within minutes. Domain name registration in the UK has just recently started to take off, so there would be a lot of companies offering cheap domain registration and also free domain registration as promotional offers. This generally involves filling out a simple form on their web site and entering payment details. Costs range from $8 per annum and up depending on the TLD. You can also register for longer periods such as five years.

Domain registration is straightforward procedure but one that requires a lot of care. Fortunately, many firms exist to help you with the process. Some firms offer free domain registration but this is usually part of a domain hosting registration package. For domain name registration in the UK, there are many cheap domain registration firms around but look for one with a good track record. Your web hosting company and some web design companies offer domain registration services. The best deal of all can often be to entrust all your web site needs to one online marketing agency.