Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people's memory and are easy to remember.
Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn't the only way to go, and when a keyword domain name could do just fine.
If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.
Structure Your Brand Name ? Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don't forget to include it with your email.
Keep it Short & Memorable ? Don't get a URL that uses all 26 letters of the alphabet.
Secure a .com URL - I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn't taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you've been on the net a long time.
Remember, your domain name is an extension of your business and your brand of product or service.
Hosting With Domain Name
If you are running a brick and mortar business at this age, you will feel like moving on to build a website that represents your company. Thus the next logical thing to do would be to have a company website. It seems like everyone in the world is having a website of his own, be it corporate or personal, so why not you?
In a blink of an eye, you have paid someone to build your website for you. Have your domain name registered and your hosting set up. Very soon, your site is listed on multiple trade leads and directories and business is pink and rosy.
So one day, you received an email telling you that there is another company that is interested in registering similar domain names to yours. The person contacting you pretends to be from a company that has certain authority on what's going on in the cyberspace. Well, naturally if you are new to the online world, then falling for this person's story is easy as ABC.
For example, my company domain is dpinterworld.com and this person told me that my competitor is buying up your company domains and internet trademark and they have discovered that I have already registered my domain earlier on, thus making me the rightful owner. The domains they offer are similar to the ones I own such as dpinterworld.cn, dpinterworld.tw and so on so forth. Now they want to let me know that I can have the preference of registering them first unless I want to let my competitor register them.
Then they proceed to scare you with cases where how these people will masquerade behind your company domains and conduct fraudulent business activities. That is all believable but the real frauds are these guys who contacted you. They intend to sell you similar domain names for prices above the market value. Prices that is 10 or 20 times higher than what domain names really cost. Buying low and selling high cannot begin to describe the greed of these. Come to my site and you will see who these people are.
I believe that these fraudsters operate and capitalize on the ignorance of all who are new to the internet. It is recommended that you do your due diligence and compare prices from various sources no matter what you are buying. Checking prices are easier than ever when the internet is so easy to use these days. All you have to do is to search for the product you are buying and then compare from a few vendors.
If you do that, you will first have a bearing of the price on the item you want to buy before you actually contact the seller. This principle applies for everything you purchase from building materials all the way to the shoes you wear. Don't pay more than what you are supposed to pay, that should be the way to do business and to manage your finances. After all, the money you saved can be used in other manners that can benefit your business further. So take care and do your homework well, you will not regret it.
Both John Ugoshowa & Camon Kaizen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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