Link building has evolved into more than just directory submission. What webmasters look for today is a complete link building solution. As a part of their link building solutions, quality SEO firms also offer article submission services. An article submission service is designed to generate not just incoming links to a website, but to generate relevant incoming links. Unlike web content writing, article submission services do not prefer articles that are overly optimized and most article sites simply reject articles that are written for purely SEO purposes.



To understand how article submission services work, first of all it is important to understand how an article can generate an incoming link to a website. Once an article is written it has to be submitted to an article site for approval. Most article sites carefully screen all articles before they approve them, so an article has to be meaningful, well written, and above all free from pointless links. The only place where all article sites accept a link is in the resource box that is located at the end of the article; even links in the resource box have to be limited or the entire article stands to be rejected.

A typical article submission service offers webmaster two options; the first option is the webmaster provides the article, and the SEO firm then submits the article to various article sites. The downside of submitting a pre-written article is that the article may not meet the criteria set by most article sites. In addition, most webmasters usually write articles from a marketing point of view, such articles are almost always rejected instantly; this is why most SEO firms recommend letting their writing team work on creating the article from scratch. Not only is the writing team accomplished at writing meaningful articles, the writing team also knows how much or how little to optimize the articles.

Another factor that determines if an article will be rejected or accepted is the relevance of the article. It is possible to write an article on any topic, but the quality of the topic also counts. An article that is genuinely informative or helpful stands a much greater chance of being accepted. Article sites have only recently started rejecting articles with links, as SEO firms and webmasters have started abusing article sites by bombarding them with thousands of ‘spam’ articles a day.

A common technique utilized by SEO firms is to submit the same article over and over again till it is accepted. Such users are labelled as spam users and articles submitted by spam users are rejected out right. To increase the probability of an article being accepted, SEO firms now create variations of an article so that article sites do not reject the articles as spam. Most SEO firms recommend submitting unique articles to article sites (it increases the chances of articles being accepted). Speak to any experienced search engine optimizer and he will tell you that when it comes to article submission services quality not quantity is the key to success.

If you are looking to use the article submission services of an SEO firm, here are a few pointers to help you choose an article submission service. Most SEO firms display a list of sites they submit their articles to, it pays to look through the list and get a good idea of the average page rank of all the article sites listed. In addition, it is a good idea to read some sample articles written by the firm you plan on hiring. Not only will reading sample articles help you gauge the quality of the writing, it will also help you ascertain if the site has the necessary skills to write articles on your behalf. It is also a good idea to read sample articles that are written on topics similar to the ones you want.