As you all know, Google has become the king of search engine traffic to most websites around the world. Google delivers about 60 percent of most qualified free traffic to my websites every single day with almost no exception. Yahoo is second, delivering around 20 percent and MSN is third delivering around 10 percent. That leaves 10 percent that comes from all secondary search engines like Alta Vista, AOL, Looksmart, ExactSeek, and so on.

If you plan on reaching your visitors without spending a lot of money, then free search result listings are the answer. Most search engine optimization experts set their main goals for placing in Google for the main keywords they are trying to target in the first two pages of results and more importantly in the first page.

When you optimize your site for Google, you must do several things correctly to gain any relevant indexing with Google.

Fist, you must quality content on your site that explains what your business does and the content should contain relevant keywords that your are trying to place for free with.

Second, your meta tags in your header tag should reflect whets in the content on your page. You have title tags, a description tag, and keywords tags. The title is most important followed by the description, and finally the keyword tag.

Third, your images should have alt tags that describe to the search engines what your pictures represent. If you have an image of your business logo placed on your site home page then call it you business logo.

Fourth, If you can purchase a website address that has your primary keyword of focus in it than do so. If you already have a website that has been active for a good period of time than keep the address you have. Most of the time your marketing collateral has your web address on it anyway.

Fifth, name your website links. If you offer web design services, your service tab should be (web_design_services.html) for example. Name your images as well. If you have an image of a dog swimming, call it (dogswimming. file type).

Six, you must build quality back links to your website. Make sure to use keyword optimized text that will tell Google what your site is about. Find sites that are similar to yours in content and request link placement trade from them. You can write articles like this one, post blogs, place classified ads, and so much more. Just get back links that make sense. If you run a toy store don;t place your ad on a hardware store website.

Seven, add fresh content to your site at least once a week if you want the search engines coming back for more. Having fresh content on the home page is most valuable. Add a newsletter, latest updates, ect.

Eight, create a sitemap.xml file and submit it to Google sitemaps. Create a sitemap.txt file and submit it to Yahoo Feeds, and place a sitemap.html file on the footer of your website for all search engines to navigate your site and find all pages you want them to index.

There are many other things you can do to accomplish great placement in the free Google listings.

These are some great starter tips that will get you on you way to great keyword placement. Read more articles like this one to learn more about how you can achieve great Google keyword placement.