Insurance marketing is the key to any insurance agency's survival. And in part 1 of this three part series I covered the number one biggest mistake insurance marketing mistake most insurance agents make in a down economy.

So now lets cover the number 2 Biggest mistake made by insurance agents in a down economy.

But first let me say that this BIG mistake is something that most insurance agents make even in a good economy and probably is one of the biggest leverage points I personally used when I built insurance agencies from scratch.

What is the number 2 biggest insurance marketing mistake?

The mistake is Not staying in touch with your clients on an ongoing consistent manner with several types of media and NOT always in a sales motion.

This is a HUGE insurance marketing mistake that far too many insurance agents make. Why is this so important?

Here is an analogy, think of your insurance agency as a brick building and each client represents a brick. Your ongoing, consistent insurance marketing is the communication that is the mortar that keeps the bricks together. And there are several forces trying to separate the bricks and bring your insurance agency tumbling down. I need not name all of the competition that insurance agents face, but one of the subtle constant forces blowing against your agency during a recession is the media.

That is why your insurance marketing machine must stay in touch with your clients. Because you must combat not only the on slaught of the competitions constant poaching of your insurance agency, but you MUST beat down the medias slanted view on the economy. Here is the bottom line. The media loves negative news. Period.

Always has and always will. Why? Well, you would be ignorant to think that it has anything to do with reporting the truth. Truth is way down the totem pole as far as what they are wanting in a story, but the reason they love to promote negative news is one thing and that is it sells. Period.

It is one of those perverse peculiarities of humanity. We all gawk at an accident and it is no wonder the National Enquirer is the number one selling newspaper and has been for years! (If you do not believe me then look it up. I know, shock, gasp, despair - but true).

So you must use your insurance marketing to stay in touch with you clients on an ongoing consistent manner using several types of media and the reason you must use several types of media is because your clients have a short attention span and they get bored faster than a 3 year old watching Hamlet.

Plus, some of them prefer to read, some prefer to listen, some prefer the combination so you must be sure to fill your clients heads with positive counter acting information to overcome and inoculate them from the infectious disease being spread by the negative media. And you must use your insurance marketing to touch base with your clients not only in a consistent fashion, but probably of even more importance you must NOT be trying to sell them in every communication.

So if you are one of the 97 percent of insurance agents who have clients that only hear from you when there is a bill or when you want to sell them something then this is your wake up call.

I hope you have found this information helpful, but more importantly I hope you use this information to implement an insurance marketing system to help you grow your insurance agency.