Are you desperate to get traffic to your site and start pushing your business forward? Then you're not the only one. Most webmasters want traffic, and they want it fast. One way of doing this is to get high PR sites to link to you. Run a Forex site? Then you should aim for a PR8 Forex site to link to you. Run a wedding site. Then a link from a PR8 wedding site will do wonders for your ranking. But how and why does this need for links come about? And more importantly how can you do it.



Google has long been known for serving up good quality results to their search engine users. You type in 'buses' and you expect to see a lots of websites returned that contain information about buses. Now one of the criteria Google (and other search engines) use to do this is the 'on-page' criterion. They look at the actually content on the page to see what it is about. But say there is over a million pages about buses - which result will Google put on top? A second factor is now becoming more important. This is the importance of off-page criteria.

The most important off-page criterion is the number and quality of links pointing to your site. In short, if there are a lot of good quality websites with links to your site then Google will assume you have a good quality site. If the word 'buses' is in the anchor text of the link then Google will assume your site is about that subject.

But just because you have thousands of links, you won't necessarily get to the top of Google. This is because quality counts. One common way of assessing quality is by using Goggle's page rank. This is figure from 1 to 10 with the highest being the best quality site. A site with a PR7 is assumed to be better quality than a site with a PR2.

The best type of links to get are termed one-way links. This is exactly as it sounds; a site links to yours but crucially there is not a link back to them. A few years ago reciprocal linking was very popular and it went along the lines of "I'll link to you, if you link to me". Google has since downgraded the importance of these links, and the aim now is to just get a one-way link.

Knowing this, your task is simple. If you own a Forex site then get a PR8 Forex site to link to you. You can do this by writing the best quality content that you can and then contacting the owners of the target sites to link to you. An alternative and some would say underground method, is to buy a link from a PR8 Forex site. There are a number of text link brokers out there who will happily sell you a link. You could quickly see your search engine placements rocket. But be warned. Google is trying to clamp down on sites that are buying text links, so that the search engine results are not skewed.