I'm an observer. I watch marketers and how they work.



I look at how people respond to marketing. And I've

discovered something interesting over the years that I

want to share with you as it relates to building your

internet business.

Hot topics and trends come along regularly. There's always

a new "in" thing making an appearance on the radar screen.

And whenever there's a new rage, there will be marketers

who jump on the bandwagon.

That can pay off big for YOU if you're smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it.

Consumers tell their stories. Discussions take place. Hype

builds. Sometimes controversy breaks out. An education

process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by

creating a small report on the topic. You get the benefit of

other marketers creating hungry leads for your offer without

them even knowing it.

Let me give you an example -

EXAMPLE

When John Reese released Traffic Secrets it was a huge success.

He sold over a million dollars worth of product in one twenty-four

hour period. However, at a $997.00 asking price, it was out of reach

for many consumers.

But...

What if YOU had decided to write a 15 page small report entitled,

"Free Traffic Secrets" and offered it for $20 ... do you think

you would have had any takers? Of course!

Why? Because every marketer on the planet was talking about

the need for web site traffic so they could build interest in

John's course. They were creating hungry leads for your offer

without them even knowing it.

All of these marketers expertly and persuasively pointed out

the necessity, benefits and usages of getting web site traffic.

They, in essence, would have created demand for the TOPIC of your

small report.

1. Many of those that couldn't afford John's high-ticket product

would likely buy your small report because the end result of

getting site traffic was something they had been told repeatedly

they needed!

2. Many of those who could afford John's high-ticket product would

also likely buy your small report because of the same reason AND

they would like to know what you might offer differently than John.

Do you see how powerful this is?

Even as I type this lesson out, I have received DOZENS of emails

today announcing a new co-registration product that everyone's talking

about.

I could spend a few hours this evening writing a small report on

the same topic and sell it like crazy tomorrow because of everything

that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to

pick a topic related to that which everyone is talking about.***

You know, it doesn't matter what "market" you're in, chances are you see

the same kinds of outbreaks that I see in "internet marketing" circles ...

* Major product launches

* New technologies and tools

* Fresh research

* Innovative features and improvements

* Ground-breaking news

* Hot topics of discussion

* Best-selling books

* Interest-grabbing magazine articles

* Emerging trends

The list could go on and on, right?

It shouldn't come as a big surprise that you need to monitor what's going

on around you, specifically looking for the latest topic everyone's talking

about.

You can do this by regularly browsing 4 trend and event "hot spots"...

1. Active Forums. Find at least one ACTIVE forum related to your market and

regularly visit it to look for ideas. Keyword here is "active". The ideal

forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com's news center at http://news.google.com.

You should also look for a news feed or site that is specific to your field

of interest. For example: I regularly visit http://ChristianHeadlines.com to

stay on top of events related to some of my Christian sites.

3. Article Directories. Spend a few minutes at your favorite article directory,

focusing specifically on the NEWEST articles posted and the TOP RECENT articles

read. I regularly check http://goarticles.com.

4. Competitor's Lists. You'll also want to "spy" on what your competition is doing

by joining their lists. When a major competitor begins highlighting certain

topics in their content (I.E. "articles") and / or releases or promotes a specific

product, it's a good indication that you should pay attention.

All of these things allow you to capitalize on the current buzz!

Create small reports based on these buzz-worthy topics.

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