Exchanging links – weather you do it manually or use a service for it – is mainly to gain more link popularity – thus gaining positions in the search engines. This is perhaps the most common way of improving your page rank, and it’s very effective. But, a side effect most webmasters don’t think of is the traffic they attract while doing so.

If you are using a link exchange service to exchange links, you can – and should – try to take advantage of all the webmasters coming to your site and/or link pages. Most webmasters won’t take the time to check out your offers, but if you can present them with an on-target banner or text-link – promoting a product directly related to webmastering, link exchanging or anything similar – you will find yourself with a new way of making affiliate commission.

The link exchange I used for this experiment - link2me – has the option of upgrading for roughly $30, making it possible to send out unlimited link exchange request. I’m not sure how many sites they have in their directory, but – trust me – it’s plenty. They also have an option at every request, enabling you to present a specific link page to the recipients of your link exchange request. This is where you will have the opportunity to add well chosen affiliate links. This page should actually BE a link page, and I encourage you to actually utilize the service and exchange some links. If you ask for a link exchange with every site listed, you should find yourself with thousands of webmasters looking at your link page to evaluate if they want to accept your exchange request.

If you want to take this one step further, it is possible to further target the visitors by making several link pages – each with a more narrow advertisement, and choosing what page to show for each link request. Because you know what their site is about, you can find and add affiliate links on a detailed level.

Choosing the correct affiliate programs for this is easy, but it can take some time to get it perfected though. The best way of evaluating it is by using different affiliate programs on different link pages. Look in your web statistics and compare the traffic on each link page with the amount of sales or clicks to the affiliate programs, then choose the ones with the best conversion rate.

There are many affiliate programs with products or services for webmasters. A webmaster engaged in link exchanging is bound to be interested in others ways of improving their page rank, or other ways of marketing their site. This include services such as; Link exchanges, article submissions, directory submissions, SEO services or simple, everyday products such as web design and hosting. If you are a bit imaginative, you can probably think of many, many other subjects which might be of interest.

Using this method on every new built site will give you both page rank and possible affiliate commission, this while still building your link popularity.