The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn't actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn't fit the e-Book; it's the other way around.

Your sales copy must do the following three things

? Get the attention of the prospects

? Communicate the benefits of the product

? Persuade the prospects into the desired action

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

Sales letter Structure

? Header/Title

? Promises

? Testimonial

? Info product

? Benefit

? Bonuses

? Guarantee

? Summary

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

Header

The main function of the header/title is to grab the reader's attention. The header should be displayed in a large, bold font. This demands your potential customer's attention and intrigues them to read further on. for more details visit to www.sales-letter-secret.com. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

A Promise

This section promises the potential customer a huge benefit which is almost too good to be true. It's ok if it's a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

Discover how my 5 step affiliate programmed can increase your income by 10,000 a month

Testimonials

In this section you include testimonials that old/new customers have sent you about your product or service. You probably don't have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Info and product

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

Benefit

This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. For more information visit to www.killer-sales-letters.com

Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that it's all true. Keeping their trust is highly important.

Guarantee

Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bit in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be ?first timers? therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.

Sales Letter generator

Ok I'll now offer you an alternative to writing the sales page yourself. Only use this if you are willing to spend some money. You may want to check out this piece of software that actually writes the sales letter for you. All you do is answer the questions it asks and you will receive your sales letter. You can find this software at sales generator here

Credit card Transactions

Finally you will need to find a credit card processor later on so your e-Books can be ordered. The one I seriously recommend is Clickbank. Ill go into them in more detail in section 6 but for now I want you to know that all these company's, including Clickbank, have a set of rules that you must abide by to use their software. Don't panic ill go through these rules now. Basically it involves putting a certain amount of details in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

? Detailed description of your product

? Buy now link

? Explain how the product will be delivered

? Mention how long the delivery will take

* remember theses are rules not suggestions.

http://www.10steps-to-killer-web-copy.com

http://www.sales-page-rapid-fire.com