One sign of a well-designed website is its colours. selection of colour is important in creating the look that the site's owner wants to portray. if the website's appearence does not meet the users expectations, then they will leave & probably won't return to the site. This is usually the reason why a website isn't as successful as it should be.



Knowing more about colour perception can make life a whole lot easier when picking a colour scheme for a site. knowing the colours that can irritate and which can calm is important in giving the user a good impression and experience of the website. why would you want to anger a user if you want them to buy from your website?

Colour balance and contrast is another technique you should know about. It can be used to point users attention to desired pages of areas within the site.

Below is a list of the most popular colours & their emotional connotations.

White is a minimalist colour. linked to simplicity, purity and cleanliness, it can be used effectively to highlight images.

Yellow is linked with comfort, liveliness, energy & joy. it is a vibrant colour that can be used to highlight specific areas on a webpage.

The colour red can conjure up feelings of lust, courage & strength. it is a strong colour & if used in small doses, it is effective for emphasising points.

Red is a extremely evocative colour and it conjures up pictures of hell, love, fire and warning. it's probably the most effective colour to draw attention.

White could be used to create contrast by being used as a background colour. the sections of white in between components of a web page are called negative space. White is linked to cleanliness, peace and light.

Black is a really strong colour and is linked with sexiness, strength and elegance. it's a extremely popular colour on photography web sites, because black creates striking contrast between colours within photos.

Brown can convey trust and honesty in a design. it can also be linked to old age, warmth & comfort.

Orange is linked with enthusiasm, creativity & stimulation. it can be used in designing web sites to show friendliness.

The darker side of purple can be extremely deep & luscious. it can be linked to royalty, spirituality, arrogance & luxury. lighter shades can stand for romance & delicacy. it's a colour that is not used very often on sites.

Full of life, vibrancy & stimulation, orange is a exciting colour to use in web-site design. it can be used to bring a sense of youthfulness to a design.

Having knowledge of the psychology of colour can give web designers the upper hand when designing for a client. simply knowing which colours create which effects can make a site successful. there is nothing worse than creating a great looking website but doesn't connect with the site user. using colour cleverly to create feeling, contrast & balance can change an average website into a successful one.