What is Article Marketing? Article Marketing is the process of writing a 400-1000 word article that is keyword rich and yet not too spam my. The power of article marketing is in the About the Author section. In this section you may include up to 2 links to your website, minister, blog, etc. These links may have a keyword rich anchor and are do Follow (most of the time). Each domain that you are promoting should have about 40 or more articles (if you are trying to get the highest serps possible. 40 articles is a lot of writing no matter how yaw swing it, but I have found that reviewing a product is probably the easiest way to go. Imagine that you write an article and it gets submitted to 500 article directories (some with high PR and link juice). Those 500 sites now link to you with a very relevant keyword anchor. This brings you valuable free traffic in two ways:



the more backlinks you have, the higher your site will position on the search engines (serps).A quality article brings you the author visits to your blog from the links included in the about the author section. If you are serious about Article Marketing you will want to have your articles submitted automatically to article directories for you (time is money). I have used three services for this. The first (and best) would be Article Marketer. Article Marketer is a subscription based service (it costs $50.00 per Quarter or $160 per year) for unlimited article submissions to 5000 or more article directories. Article Marketer reviews your article in 1 or 2 days (other services can take up to 15 days) and informs you of any potential issues with your article before distribution begins. Article Marketer will not distribute your article until it meets certain criteria.

Article Marketer provides you with distribution and exposure reports as well, which are really nice because you want to see what you are paying for frankly. Directories and automatically submit your article to them automatically for 2 dollars per article. Snare takes about 5 days to review your article and is not as thorough as Article Marketer. As long as your article has 400 words they will push it out. That may sound good, but it is not. Article Directories are fraught with many rules and it is really important that your article be universally acceptable for maximum exposure. Finally, the third Article Submission tool is Digammas Article Submitter. This is a free article submission tool that submits your article to hundreds of low pr or ranking article directories. Digammas Article Submitter is a semi automatic process and requires several manual steps, but it is a free solution. You bet it is! Nothing is better than getting one way backlinks to your site with relevant link anchors. These one way text links can rocket your site towards the top of the SERPS, especially if your topic or niche is under one million results.

I Need You Back

I will only limit to four reasons in this article to illustrate why you need back end strategies. But do look further than the list below:

1. It is much easier to sell a second product to your existing customers than it is to get a new customer onbroad. It is estimated that the success rate to sell an additional product to your existing customers is at least 8 times more easier than selling to a unknown prospect. Do a favor to your business; start thinking how you can better serve your customers by selling more products.

2. Your existing customers are more inclined to do more business with you than some complete strangers. They know you and have used your products or services before. The know that you are a reliable internet marketer who has value to provide. This is why you should consider giving them more products, rather than to some people that you don't know. Your conversion rate will be better.

3. Offering more backend products to your existing customers will build trust with them, which enable you to provide more products to them in the future, once they have experienced success with your offering. Being a successful marketer, it is all about serving your customers better with more tailor-made products or services in a form of solution, but then it's outside of the scope of this article.

4. Offering huge discounts via your backend products provides you a good opportunity which re-engages your previous customers. You may not realize, but inactive customers are your best prospects. Though they might not be buying from you recently, but if they purchase from you before, they are just an email or phone call away from purchasing from you again.

And there you have it: four concrete reasons why you should use more back-end marketing. If you didn't know these before you read the article, you have probably quickly identified them as good reasons for using back-end marketing.

As a matter of fact, no business should consider selling unless they have some types of continuity or backend products in place, because it takes time, money and effort to get your first customer, no matter it's online or offline.