A great deal of interest is evinced in e-commerce from both import/export and global sourcing retailers & magnates. Using e-commerce tools for the conductance of international trade and processing of import/export documentation is just half of the job as web traffic, no matter how targeted it is, can bounce off even after placing products in the shopping cart!



Complex realities of international trade require you to take a number of measures in e-commerce sites to increase the odds of converting visitors into customers. To increase international trade with e-commerce, concentrate on this cart abandonment rate (staggering 67%)! Use of latest e-commerce technologies like AJAX and Web 2.0 may help to a certain extent to tackle abandonment if used cleverly although their results are not still validated.

-Import/Export Website Owners, Consider These Points

Following points help improve cart abandonment for e-commerce site owners.

1. Shipping cost not shown or is too high: Peep into the minds of global sourcing or import/export people, do post-mortem and find-out why customers abandon at the last minute; this is unconnected with global sourcing technology. Global sourcing people are not stupid, if they feel shipping you charge is high for an international trade, they are off! Keep them free for large orders or at least low!

2. Use e-commerce to show cumulative cost:

Go on displaying the added items and cumulative costs continuously without reloading the entire page. Show shipping costs at each step by asking for destination zip code – a winner in global sourcing.

3. Change of mind with discarded cart:

You can't help much with this except for saving the data which helps when/if the same global sourcing companies return to continue. With high stakes in import/export plus international trade, exit page analysis here is crucial.

4. High product/final cost:

Ideally, this must be taken care off by aggressive pricing; however keeping the cart constantly visible with refreshing totals including import/export duties, buyers may be more considerate in decision making.

5.Save items automatically; keep checkout process short:

Help global sourcing and import and export persons by auto-saving items so that keeping checkout form is simple. Remember, import/export and global sourcing people are short of time/temper.

6. Poor navigation/download times and untagged out-of-stock items:

Take care off these detrimental lacunas to forward the e-commerce of import/export and global sourcing.

Sufficient product/contact information helps improve abandonment rate and e-commerce for better import/export performance. A better-in-every-respect e-commerce site strikes to seasoned global sourcing parties. Use e-commerce innovatively with the right mix of your business/ global sourcing acumen.