The wedding? is one of society's most valued traditions, one that is honored worldwide, and more so in India.



However, in the present scenario, while the quest for a prospective companion is getting increasingly demanding, the time that is allotted towards searching for that perfect person has reduced to a great bit, owing to those in the eligible age category focusing strictly on building their careers.

There was a time in the past when the bride and groom were pre requisites for any marriage. The other paraphernalia surrounding marriage was decided only after this all-important decision had been made. However, given the time constraints nowadays, the bride and groom are probably the last things to be zeroed in on, while the clothes, jewellery, venue, etc are all sourced much before. And that, at present is the biggest dilemma of Indian Weddings.

To counter the obstacle posed by limited time, Indian Matrimonial industry has gone through a revamp, and the picture of a marriage broker with a huge diary tucked in with photographs has slowly phased out. The latent need for a medium that would transcend spatial and geographical limitations has led to the rise of the Online Matrimonial Industry. Shaadi.com was the first company of its kind in this line of business, and has been around for 10 years now. Today the site enjoys the first mover advantage not just in terms of brand recognition and acceptability but also in terms of brand presence.

What these online sites do is allow you to search for your perfect one from the comfort of your home and at a time convenient to you, thus doing away with time spent on visiting relatives or prospective relatives homes to find an interesting match.

In today's day and age, ?convenience? is the key word. Online India Matrimonials site have successfully brought better matches, better searches, better tools and greater ease of use to users in their own homes and at their respective time.

Shaadi.com has tools like ? Shaadi.com Messenger, AstroSoulmate Search, Shaadi Toolbar, etc ? which have enabled it to today boast of over 10 million members and 300 million page views per month and over 8,01,764 successful marriages.

The wedding industry in India is huge and has great potential, however, challenges like limited infrastructure, and a largely unorganized market, have limited the growth rate of this colorful and joyous industry.

Yet, changing trends seem to be indicating a positive future, with the non-conventional matchmaking mediums gaining wider acceptance.

Also, the basic mentality and approach towards these mediums is transforming. Individuals no longer look upon arranged marriage mediums as the last resort to finding your partner, rather matrimonial websites are now considered as a favored means of conveniently getting the kind of person that you have always wanted.